Newsletters | Auctioneer Software


We know that you are busy and it can be a lot to keep track of all of the free resources available, so here is a page that you can bookmark and always come back to! You can also visit our blog here with even more resources for Auction Industry tools and information.

To see previous years please click the year to be taken to it. 

2024 Newsletters

Happy Easter from Auctioneer Software! 

Wishing Everyone Blessed Easter!

We hope everyone has a relaxing and peaceful weekend

with family and friends!

From the Auctioneer Software team.

March 28, 2024

Streamline your cataloging and mobile bidding process!

SEO services play a pivotal role in enhancing the success of your auction website by boosting online visibility and attracting a targeted audience. From strategic keyword optimization to technical SEO audits, these services optimize your online presence, ensuring higher search engine rankings. This increased visibility leads to more views, engagement, and bids, ultimately driving the success of your auctions in a competitive online marketplace.

February 13, 2024

Custom Auction Software and Web Design

Achieve superior results in your auction endeavors with Auctioneer Software’s
cutting-edge software solutions. Our Simulcast Auction Software, Multi-Par Real
Estate Software, and Custom Apps have been intricately designed to synergize
seamlessly, creating a dynamic ecosystem that takes your auctions to the next

Jan 31, 2024

2023 Newsletters

Auctioneer Software Christmas

As we wrap up another incredible year, we find ourselves filled with gratitude,
and it’s all thanks to you – our amazing customers. Christmas is just around the
corner, and we couldn’t let the season pass without expressing our heartfelt
appreciation and sending you our warmest wishes.

Elevate your Auctions!

In the ever-evolving landscape of online auctions, the power of effective marketing cannot be underestimated. With online auctions becoming increasingly popular, it’s imperative to prioritize your online auction marketing efforts to stand out in this dynamic marketplace.

Happy Thanksgiving from Auctioneer Software!

As we gather around the Thanksgiving table this year, our hearts are
filled with gratitude for the incredible journey we’ve shared over the
past 24 years at Auctioneer Software. It has truly been a remarkable
adventure, one that has been showered with blessings.

Discover our Live Auction Clerking Software!

Our software allows you simplicity, flexibility, and savings for your real estate auctions, not to mention we have options to customize your auctions to best fit your current and future bidders!

Discover our Tailored Online Auction Software!

It’s 2023 who wants to go through the hassle of trying to figure out “do-it-yourself” online bidding software? Shouldn’t there be an easier way to create and manage online auctions? Auctioneer Software is the online auction provider you can turn to for all of your software needs.

2022 Newsletters

Happy Thanksgiving from our family to yours!

It has been an incredible 23 years since we opened our doors at Auctioneer Software. Throughout the years, the Lord has continued to bless us with many great clients, relationships, increased growth
opportunities, an excellent staff, and a positive company

Discover our Live Auction Clerking Software!

Looking to expand on the types of auctions you do? Discover all the features and benefits of our Live Auction Clerking Software! Our current list of auction software now includes live auction clerking software. We can now say that we offer the FULL solution to all auction companies for their online and live auction needs.

November 2, 2022

Improve your Social Media Marketing Strategy in 10 Steps!

If you are a business owner, it’s likely that you understand the positive effect that utilizing social media can have on your marketing efforts. Social media is a great way to reach the world through a simple post from your computer or cell phone — but how do you get there? So often it seems that people understand how effective social media can be, yet struggle with how to actually build an online presence up.

October 19, 2022

Auctioneer Software Monthly Software Update!

Check out our recently added features and tips for success with your Auction Software!

October 14, 2022

Online Auction Software: Get Started Today!

Auctioneer Software offers a variety of online auction software to fit your business needs. We are proud to have been a part of this industry for over 20 years, and we are excited to continue to grow our auction software to keep up with the ever-changing auction market. Don’t let your software keep you in the past, grow your software with your company.

October 5, 2022

Online Auction SEO Tips: Titles, Titles, Titles

When it comes to optimizing your online auctions, there is one element that can make a huge difference in traffic and can affect how your auction appears on search engines: titles. While you may not think much of them, search engines reply on titles and headers (H1s, H2s, etc…) to determine what information is on any particular webpage.

August 31, 2022

Schedule your marketing appointment now for the NAA Conference & Show in San Diego!

The 2022 NAA Conference & Show is almost here and we can’t wait to meet and chat with everyone! We are currently scheduling appointments to chat about our software, marketing services, and MORE!

July 14, 2022

Online Multi Par Real Estate Auction Software

Looking for online multi par real estate auction software that is flexible, simple,
and completely effective when it comes to your budget? You need a software that will allow you to sell real estate to clients in various formats, expanding your clientele reach all while making sure that each unique situation & client is taken care of.

June 28, 2022

2022 NAA Conference & Show

For this year’s National Auctioneer Association Conference in San Diego
we are excited to meet with everyone! We will have Kurt, Brandon, Shannan, and
other members of the team there to talk with you and explore
how we can help your auctions needs.

June 15, 2022

2022 NAA Conference & Show

We are excited to be participating in the 73rd annual National Auctioneers Association Conference & Show taking place July 26th-30th, 2022 in San Diego, CA!

May 24, 2022

Auction Marketing Strategy & Meet us at the Show!

With our proven auction marketing strategies, we can grab the attention of your auction audience and make a statement — making it more likely they will find AND stay on your site to bid. It’s important to consider all the extra details behind the successful auction marketing strategies out there, because as amazing as your auctioneer is, without a marketing campaign that draws your bidders, your auction would go nowhere!

May 10, 2022

Auction Photography Tips for Online Auctions

What is the most important part of a lot listing in an online auction? Sure, the information section is important, and the contact information is too, but one of the most important things to have in your online listing is a good picture. Recently, online auctions have become more popular and are becoming more frequent. 

April 27, 2022

10 Reasons Why you Should be Advertising on Facebook!

Over the last 7 years Facebook has swept the nation. Facebook has become a great place for old friends to reconnect, for new friends to keep in touch, and for businesses to communicate with their customers. Not only does Facebook serve a wide variety of purposes, but it’s always changing and always improving, making it a great platform to be a part of.

April 13, 2022

Exploring Facebook: Hidden Features you May Not Know About

Facebook is one of the most popular social media platforms. With over 1.8 billion users, it’s a huge platform with enormous potential for getting your business out there! While you may think you already know and use every tool Facebook offers, they are constantly coming out with new features everyday and there may be some hidden ones you don’t know about as well!

March 30, 2022

What is your SEO Backlink Strategy?

Quality backlinks remain a vital Google ranking factor- understand how to gain
them! When thinking about your search engine optimization strategy, it’s a good idea to look at all then different tactics that make up a successful strategy- content, keywords, meta tags, and backlinks. While backlinks may sound straightforward, there are many ways to obtain them and they’re essential for SEO.

March 16, 2022

How to Utilize Natural Language in SEO

What language do you use when writing content and choosing keywords and key
phrases for SEO? When creating content and choosing keywords and key phrases, it is important to think about how a person speaks and how they search in Google. While search engines like Google use robots to crawl and rank your website, it is important to write for humans, NOT for robots – that’s why utilizing natural language for search engine optimization is so important!

March 2, 2022

Lead Generation Campaigns for your Auctions!

Do you have a digital marketing strategy but aren’t getting the leads you thought you would from it? While marketing campaigns are great at creating brand awareness and generating content for your bidders, you might need a more specific lead generation campaign to bring in new customers. In this newsletter, we will review what a lead generation campaign is, what a lead is, the different types of leads, as well as give some examples on what a lead generation campaign can look like!

February 16, 2022

Yes, we offer marketing services too!

Did you know that we’re not just all about software – we offer a wide variety of comprehensive marketing services as well! From social media posts and paid advertising to search engine optimization and blog management – we do it all!

February 2, 2022

Yearly Content Audit – 2022 is Here!

2022 is here and its time for your yearly content audit! Now that it’s already the second week of the new year, it’s time to get serious about your content marketing strategy for 2022. Are you going to stick what you’ve been doing, or try something new? Before you decide, it’s a good idea to complete a content audit to determine if last’s year’s content strategy worked or if it could have been better. 

January 19, 2022

New Year, New Ways to Reach your Customers!

The new year is the perfect time to try new things- like finding new ways to reach your current and potential customers! It’s been said over and over: new year, new strategy, but January really is perfect time to re-evaluate and adjust your marketing strategy for the upcoming year! While your current strategy may be working, there are always new things to try and improve!

January 5, 2022

2021 Newsletters

Merry Christmas from Auctioneer Software!

This past year has flown by and Christmas is almost here! We wanted to take a moment to wish all of you a very Merry Christmas. We have so much to celebrate this year and each and every one of our wonderful customers are a part of that – we are so thankful for all of you who continue to trust us with
your Auction Software and continue to make us who we are. We look forward to what this new year will bring for your business and ours and we can’t wait to continue to serve you for any of your auction needs. From our Auctioneer Software family to yours, Merry Christmas!

December 23, 2021

How to Take Advantage of your Auction Data

When you have good online auction software you get a whole lot more than just a platform to catalog and host your auctions. You also get a ton of helpful information that you can use to learn more about your users and grow your auction company. When correctly applied, you can take insights from your auction data and narrow down your target audiences of bidders and consignors, find your niche of items to sell, and determine better auction marketing techniques!

December 9, 2021

We Are Thankful For You!

This Thanksgiving, Auctioneer Software is taking a moment to reflect on all that we have been blessed with in 2021. While it has not been an easy year, it’s important to step back and recognize how the Lord has provided. We have loved meeting and taking on new clients from around the world this year as well as learning more about the various types of auctions that each of you hold. We are thankful for all of you this Thanksgiving and hope that you are able to be with your loved ones, eat amazing food, and enjoy some much earned rest.

November 24, 2021

Social Media Tips for a Successful Live Auction

If you aren’t already taking advantage of social media for your live auction marketing, you are missing out! Social media is an invaluable marketing tool, regardless if you are hosting a live or online auction. With so many people checking in on their various accounts everyday, it is important that you get your events in from of them. We’ve rounded up a few of our best live auction Facebook & Instagram social media tips for a successful live auction to help get you started!

November 11, 2021

Local vs National Marketing Campaigns – Which One is Best for You?

When it comes to your marketing strategy for your online auctions, there are a lot of questions to ask yourself and details to figure out. One of the things you should decide is if you want to do marketing on a local or a national level. While national works best for some auctions – like large equipment auctions, unique opportunities, or if you are willing to ship items to the winning bidders – but sometimes its best to stick close to home and only advertise locally. We’re here to help you answer the tough question: Which is better – local vs national marketing campaigns?

October 28, 2021

The Advantages of Multi Par Real Estate Auctions!

Real estate auctions offer up so many advantages to buyers and sellers that they wouldn’t receive in a traditional sale. From avoiding a lengthy negotiation process to the ease of selling, auctions are truly one of the best ways to sell property. However, did you know that a real estate auction can have even more benefits when the auction company makes it a multi parcel auction? Multi par real estate auctions have added benefits for the buyer, seller, AND the auction company, making them a no-brainer for larger real estate auctions.

October 14, 2021

Tips for your next live/simulcast auction!

Live/Simulcast auctions are a fantastic way to auction off real estate, machinery, and equipment to a large group of bidders. Because of the dual bidding capabilities, bidders from around the world are
able to participate in a live/simulcast auction, creating a larger bidding pool and thus a higher final bid.
Now that live/simulcast auctions are becoming more popular, we wanted to provide you with some tips to help make sure that your auction stands out.

September 30, 2021

How to improve Google Search Rankings for your website!

Having a strong presence on the internet is important for ensuring current and potential customers alike find your website and auctions. If you don’t have a strong website that is properly optimized, it will not appear in Google’s Search Results. One of the most likely reasons that your website is not
appearing in search results is that it is not crawlable, and therefore cannot be indexed. To fix this issue, it is important to understand how Google crawls and indexes your website to determine
rankings on search engine results pages.

September 16, 2021

How to get more engagement on social media.

In today’s world, almost every marketing strategy includes, or should include, social media marketing. If you aren’t on social media, you should strongly consider re structuring your marketing strategy to include it – as it is where the majority of businesses reach their customers! If social media marketing is already included in your strategy but you have found that your social stats aren’t living up to your expectations – this newsletter is for you!

September 2, 2021

How to optimize and enhance your online auction website. 

With the recent advancements in the online E-Commerce industry, the auction industry has evolved by eliminating the barriers of physical auctions. Now, anybody can bid for a product anywhere – without any limitation of geography, time, or even physical presence. Meaning? Your online auction website MUST be user friendly, fast, and accessible to capitalize on these recent advancements. 

August 19, 2021

Don’t let the Marketplace utilize your hard-earned data!

Your data has never been safer with Auctioneer Software. We are not a marketplace; Instead, we provide our software and you get all the credit and ease without having to share any of your data. In a data driven world, it can be concerning when we put so much of our personal information out on the web. It seems that many companies and businesses don’t address data and what steps they are taking to keep you safe, so that’s exactly what we want to do.

July 22, 2021

The 2021 NAA Conference & Show is in 5 Days!

We are excited to be participating in the 72st annual National Auctioneers Association Conference &
Show – taking place July 13th-17th, 2021 in Minneapolis, MN! This year’s Show will be a hybrid event, with both in-person and virtual, online events! We are excited to be able to attend the show in person again this year and learn about the future of the auction industry – both live and online! We will be hanging out at booths 201 and 300, so stop by and say hello!

July 8, 2021

Scheduling Appointments Now for Conference & Show In Minneapolis!

For this year’s National Auctioneer Association Conference in Minneapolis,
we are excited to meet with everyone! We will have Kurt, Brandon, Shannan, and
other members of the team there to talk with you and explore how we can help your auctions needs.

June 28, 2021

Benefits of Attending  Conferences & Tradeshows

Conferences and Tradeshows are a great way to keep up-to-date on the latest happenings in your industry! Although they can sometimes be long and require travel, there are many benefits to attending.

June 24, 2021

Auctioneer Software’s Auction Cataloging App

We have spent hours developing an auction cataloging app that works seamlessly with our auction catalog software. Not only does it give you easy access to our software wherever you are, it lets you work on-site to catalog items and gives you the ability to quickly add a last-minute lot before the auction begins.

June 10, 2021

Visit us at booths 201 & 300!

Our booth numbers are finalized! Chat with us at booth 201 and booth 300! The National Auctioneers Association 2021 Conference & Show is only a month and a half away registration deadlines are coming up soon. Read on for helpful registration deadlines to be sure you get the access you want!

May 27, 2021

The 2021 NAA Conference & Show is coming up!

Each year, hundreds of auction professionals from around the world gather for a week of exciting education, networking and fun for the whole family! After more than 71 years of conferences, tradition runs deep at Conference & Show with events like the Presidents Gala, International Auctioneer
Championship, Hall of Fame Awards, and so much more!

May 13, 2021

The Difference Between Auction Marketing & Traditional Marketing

As an auction company, it is likely that you have asked yourself some serious questions about how to market your website. It may seem nearly impossible – especially since your website content is constantly changing to reflect new auctions and items within those auctions.

April 29, 2021

How to attract the Right Traffic to Your Online Auction

If you are looking to get people interested and excited about your upcoming online auctions, there are many fundamentals to set in place to have a successful online auction strategy. There are various strategies for your online auction marketing and the first step is decide which of those strategies meets your objectives.

April 15, 2021

Spring into new services with us Auctioneer Software

We’ve finally made it to Spring! The days are getting longer, birds are chirping, the sun is shining. Spring is the perfect time to take a look and evaluate whether or not your current website and marketing strategy is working or if it’s time for an upgrade.

April 1, 2021

How to Use Google Search Console for your Auctions

Google Search Console (GSC) is an important part of any digital marketing strategy when it comes to the search engine results page (SERPs). If you have a website presence, Google Search Console will be an amazing tool for you to utilize.

March 18, 2021

Google My Business Features & Best Practices

Google My Business is a free, user friendly tool that Google offers to help businesses and organizations manage their online presence across multiple Google applications such as Google Search Results and Maps.

March 4, 2021

Search Engine Optimization
for Live & Online Auctions

Search Engine Optimization (aka SEO) has been around long enough that you have probably heard something about it. Simply put, SEO is the process of increasing your website ranking and visibility in search engines.

February 25, 2021

Auction Software 101: 4 Different Types of Software

People have been buying and selling items through auctions for hundreds of years. Now online auction sites are a normal part of everyday life. We offer you ready-to-go online auction software with features to help your auctions run smoothly and efficiently.

February 18, 2021

Spice Up Your Marketing Strategy with Facebook and Instagram

We are taking a break from regularly scheduled auction news to bring you a newsletter that’s jam packed with all the latest information about using social media to bring new life to your business – including an in-depth look at Facebook and Instagram.

February 4, 2021

The Only Auction Software You’ll Ever Need!

People have been buying and selling items through auctions for hundreds of years. Now online auction sites are a normal part of everyday life. We offer you ready-to-go online auction software with features to help your auctions run smoothly and efficiently.

January 21, 2021

Data security is essential and protecting our customers is our #1 priority.

In a data and online driven world, it can be concerning when we put so much of our personal information out on the web. It seems that many companies and businesses don’t address data and
what steps they are taking to keep your safe, so that’s exactly what we want to do. Your data has never been safer with Auctioneer Software.

January 8, 2021

2020 Newsletters

Merry Christmas from Auctioneer Software

Christmas is here and we can hardly believe it! The year seems to have flown by especially with all of the adaptations we have all had to make in the midst of these uncertain times. We wanted to take a moment to wish all of you a very Merry Christmas. 

December 23, 2020

Auctioneer Software… Who We Are

Online Auction Software to fit your specific needs with features such as consigner statements, bidder invoices, and the ability to tailor your software perfectly for your business.

December 9, 2020

We Are Thankful for You!

This Thanksgiving, Auctioneer Software is pausing to remember all that we have been blessed with in 2020. While it has been a difficult year, it’s important to step back and recognize how the Lord has provided.

November 25, 2020

Auction Software Made for Auctioneers

We are your online auction bidding platform. Your website designers. Your multipar software company. Your live streaming service. Your mobile app provider. Your customized software developers. Your secure hosting site. Your SEO and social media marketing consultants. Your round the clock support team.

November 12, 2020

Live Auction Clerking Software

In addition to our current list of auction software, our Live Auction Clerking Software closes the circle and creates a full solution for all auction companies. All you need is an internet connection and you’ll be ready to go!

October 29, 2020

Marketing for the Auction Industry 

Developing a marketing strategy for your auction business is essential to grow your company and reaching more potential bidders. You might have phenomenal auctions with the most incredible lots, but if people don’t know about them they cannot come bid!

October 15, 2020

Multi Par Real Estate Auction Software

Start selling Real Estate better with Auctioneer Software’s Multi Par Auction Software. You now have the option to sell land three different ways, in it’s entirety – as one lot, in individual parcels, and in any combination of parcels.

October 1, 2020

100% Commission-Free Auction Software

Pricing for our auction software is pretty simple: pay a one-time setup fee and for monthly hosting. That’s it! Our software is commission-free because we believe that the profits from your auction belong to you.

September 17, 2020

Live/Simulcast Auction Software

Looking to bring your live auctions online? It’s never been easier with our Live/Simulcast auction software! Our software makes bidder registration, auction clerking, and invoice/statement processing easy.

September 3, 2020

Online Auction Software

We’ve developed the perfect platform for you to host your online auctions. Auctioneer Software’s online auction software allows you to host as many auctions with as many lots as you want. Including automatic consignor statements and bulk lot importing, it’s never been easier to manage your auctions!

August 20, 2020

Auction Software – Any way you want it

Looking for auction software that fits the exact needs of your company? We offer a wide variety of live and online auction software on your own domain! All our software operates on a single platform so you can easily manage your auctions in the same place.

August 6, 2020

2020 NAA Conference & Show Wrap Up

We want to thank everyone for such a great 71st Annual International Auctioneers Conference & Show! We know that it was different with everything being online, but we were happy to be a part of it and show our support for the industry.

July 23, 2020

Auction Website Hosting

It is imperative that your website is up and running for your auctions – a site that crashes in the middle of an auction is just about the worst thing that could ever happen. When you host your site with
Auctioneer Software, you don’t ever have to worry about your site losing connection.

July 9 ,2020

Website Design Services

Clean and professional website design helps to grab your bidder’s attention – keeping them on your site longer to bid. Having a functional and easy to navigate website is imperative in the online
auction industry.

June 25, 2020

2020 NAA Conference & Show

With Covid-19 changing the way we are all living our lives, the 71st Annual International Auctioneers Conference & Show is going to look a little bit different this year. We are just less than 5 weeks away from the 2020 “Surf’s Up!” virtual NAA show .

June 11, 2020

Online Auction Software

Our Online Auction Software is unlike any other! The user-friendly design allows you to utilize the software to its full potential. We offer benefits such as responsive design so that your auction can be seen and entered on ANY device.

May 28, 2020

Multi Parcel Real Estate Auction Software

Our Multi Parcel Real Estate Auction Software gives you the possibility to sell your property the way YOU want to. Our platform is flexible, effective, and best of all – simple to use! With Simulcast options available, you can be sure to reach the largest audience possible with your sale.

May 14, 2020

Clerking Software for your Live Auctions 

Are you ready for a Live Auction Clerking Software that streamlines your process and simplifies your auctions? Auctioneer Software has the solution. Our clerking software is especially designed to simplify your live auctions with a quick and easy way to print clerking sheets, load auction items, and more – all from your computer, iPad, or tablet!

April 30, 2020

Check out our Simulcast Auction Software

Simulcast Auction Software just got simple with Auctioneer Software. Our software offers all the features you love plus some. The live auction bidding platform is easy-to-use and offers
immediate invoicing features to streamline your business process.

April 16, 2020

Check out our Auction Cataloging App

The only auction cataloging app that works seamlessly with our auction software. Not only does it give you easy access to our software wherever you are, it lets you work on-site to catalog items and gives you the ability to quickly add a last-minute lot before the auction begins.

April 2, 2020

COVID-19 Update

Due to the affects of Covid-19, the governor of Michigan, Gretchen Whitmer, proclaimed a “Stay at Home Order” for all residents of the state of Michigan as of Tuesday March 24th. Auctioneer Software intends to fully abide by this order.

March 23, 2020