Newsletters | Auctioneer Software


We know that you are busy and it can be a lot to keep track of all of the free resources available, so here is a page that you can bookmark and always come back to! You can also visit our blog here with even more resources for Auction Industry tools and information.

To see previous years please click the year to be taken to it. 

2021 Newsletters

The Advantages of Multi Par Real Estate Auctions!

Real estate auctions offer up so many advantages to buyers and sellers that they wouldn’t receive in a traditional sale. From avoiding a lengthy negotiation process to the ease of selling, auctions are truly one of the best ways to sell property. However, did you know that a real estate auction can have even more benefits when the auction company makes it a multi parcel auction? Multi par real estate auctions have added benefits for the buyer, seller, AND the auction company, making them a no-brainer for larger real estate auctions.

October 14, 2021

Tips for your next live/simulcast auction!

Live/Simulcast auctions are a fantastic way to auction off real estate, machinery, and equipment to a large group of bidders. Because of the dual bidding capabilities, bidders from around the world are
able to participate in a live/simulcast auction, creating a larger bidding pool and thus a higher final bid.
Now that live/simulcast auctions are becoming more popular, we wanted to provide you with some tips to help make sure that your auction stands out.

September 30, 2021
August 19, 2021

How to improve Google Search Rankings for your website!

Having a strong presence on the internet is important for ensuring current and potential customers alike find your website and auctions. If you don’t have a strong website that is properly optimized, it will not appear in Google’s Search Results. One of the most likely reasons that your website is not
appearing in search results is that it is not crawlable, and therefore cannot be indexed. To fix this issue, it is important to understand how Google crawls and indexes your website to determine
rankings on search engine results pages.

September 16, 2021

How to get more engagement on social media.

In today’s world, almost every marketing strategy includes, or should include, social media marketing. If you aren’t on social media, you should strongly consider re structuring your marketing strategy to include it – as it is where the majority of businesses reach their customers! If social media marketing is already included in your strategy but you have found that your social stats aren’t living up to your expectations – this newsletter is for you!

September 2, 2021

How to optimize and enhance your online auction website. 

With the recent advancements in the online E-Commerce industry, the auction industry has evolved by eliminating the barriers of physical auctions. Now, anybody can bid for a product anywhere – without any limitation of geography, time, or even physical presence. Meaning? Your online auction website MUST be user friendly, fast, and accessible to capitalize on these recent advancements. 

August 19, 2021

Don’t let the Marketplace utilize your hard-earned data!

Your data has never been safer with Auctioneer Software. We are not a marketplace; Instead, we provide our software and you get all the credit and ease without having to share any of your data. In a data driven world, it can be concerning when we put so much of our personal information out on the web. It seems that many companies and businesses don’t address data and what steps they are taking to keep you safe, so that’s exactly what we want to do.

July 22, 2021

The 2021 NAA Conference & Show is in 5 Days!

We are excited to be participating in the 72st annual National Auctioneers Association Conference &
Show – taking place July 13th-17th, 2021 in Minneapolis, MN! This year’s Show will be a hybrid event, with both in-person and virtual, online events! We are excited to be able to attend the show in person again this year and learn about the future of the auction industry – both live and online! We will be hanging out at booths 201 and 300, so stop by and say hello!

July 8, 2021

Scheduling Appointments Now for Conference & Show In Minneapolis!

For this year’s National Auctioneer Association Conference in Minneapolis,
we are excited to meet with everyone! We will have Kurt, Brandon, Shannan, and
other members of the team there to talk with you and explore how we can help your auctions needs.

June 28, 2021

Benefits of Attending  Conferences & Tradeshows

Conferences and Tradeshows are a great way to keep up-to-date on the latest happenings in your industry! Although they can sometimes be long and require travel, there are many benefits to attending.

June 24, 2021

Auctioneer Software’s Auction Cataloging App

We have spent hours developing an auction cataloging app that works seamlessly with our auction catalog software. Not only does it give you easy access to our software wherever you are, it lets you work on-site to catalog items and gives you the ability to quickly add a last-minute lot before the auction begins.

June 10, 2021

Visit us at booths 201 & 300!

Our booth numbers are finalized! Chat with us at booth 201 and booth 300! The National Auctioneers Association 2021 Conference & Show is only a month and a half away registration deadlines are coming up soon. Read on for helpful registration deadlines to be sure you get the access you want!

May 27, 2021

The 2021 NAA Conference & Show is coming up!

Each year, hundreds of auction professionals from around the world gather for a week of exciting education, networking and fun for the whole family! After more than 71 years of conferences, tradition runs deep at Conference & Show with events like the Presidents Gala, International Auctioneer
Championship, Hall of Fame Awards, and so much more!

May 13, 2021

The Difference Between Auction Marketing & Traditional Marketing

As an auction company, it is likely that you have asked yourself some serious questions about how to market your website. It may seem nearly impossible – especially since your website content is constantly changing to reflect new auctions and items within those auctions.

April 29, 2021

How to attract the Right Traffic to Your Online Auction

If you are looking to get people interested and excited about your upcoming online auctions, there are many fundamentals to set in place to have a successful online auction strategy. There are various strategies for your online auction marketing and the first step is decide which of those strategies meets your objectives.

April 15, 2021

Spring into new services with us Auctioneer Software

We’ve finally made it to Spring! The days are getting longer, birds are chirping, the sun is shining. Spring is the perfect time to take a look and evaluate whether or not your current website and marketing strategy is working or if it’s time for an upgrade.

April 1, 2021

How to Use Google Search Console for your Auctions

Google Search Console (GSC) is an important part of any digital marketing strategy when it comes to the search engine results page (SERPs). If you have a website presence, Google Search Console will be an amazing tool for you to utilize.

March 18, 2021

Google My Business Features & Best Practices

Google My Business is a free, user friendly tool that Google offers to help businesses and organizations manage their online presence across multiple Google applications such as Google Search Results and Maps.

March 4, 2021

Search Engine Optimization
for Live & Online Auctions

Search Engine Optimization (aka SEO) has been around long enough that you have probably heard something about it. Simply put, SEO is the process of increasing your website ranking and visibility in search engines.

February 25, 2021

Auction Software 101: 4 Different Types of Software

People have been buying and selling items through auctions for hundreds of years. Now online auction sites are a normal part of everyday life. We offer you ready-to-go online auction software with features to help your auctions run smoothly and efficiently.

February 18, 2021

Spice Up Your Marketing Strategy with Facebook and Instagram

We are taking a break from regularly scheduled auction news to bring you a newsletter that’s jam packed with all the latest information about using social media to bring new life to your business – including an in-depth look at Facebook and Instagram.

February 4, 2021

The Only Auction Software You’ll Ever Need!

People have been buying and selling items through auctions for hundreds of years. Now online auction sites are a normal part of everyday life. We offer you ready-to-go online auction software with features to help your auctions run smoothly and efficiently.

January 21, 2021

Data security is essential and protecting our customers is our #1 priority.

In a data and online driven world, it can be concerning when we put so much of our personal information out on the web. It seems that many companies and businesses don’t address data and
what steps they are taking to keep your safe, so that’s exactly what we want to do. Your data has never been safer with Auctioneer Software.

January 8, 2021

2020 Newsletters

Merry Christmas from Auctioneer Software

Christmas is here and we can hardly believe it! The year seems to have flown by especially with all of the adaptations we have all had to make in the midst of these uncertain times. We wanted to take a moment to wish all of you a very Merry Christmas. 

December 23, 2020

Auctioneer Software… Who We Are

Online Auction Software to fit your specific needs with features such as consigner statements, bidder invoices, and the ability to tailor your software perfectly for your business.

December 9, 2020

We Are Thankful for You!

This Thanksgiving, Auctioneer Software is pausing to remember all that we have been blessed with in 2020. While it has been a difficult year, it’s important to step back and recognize how the Lord has provided.

November 25, 2020

Auction Software Made for Auctioneers

We are your online auction bidding platform. Your website designers. Your multipar software company. Your live streaming service. Your mobile app provider. Your customized software developers. Your secure hosting site. Your SEO and social media marketing consultants. Your round the clock support team.

November 12, 2020

Live Auction Clerking Software

In addition to our current list of auction software, our Live Auction Clerking Software closes the circle and creates a full solution for all auction companies. All you need is an internet connection and you’ll be ready to go!

October 29, 2020

Marketing for the Auction Industry 

Developing a marketing strategy for your auction business is essential to grow your company and reaching more potential bidders. You might have phenomenal auctions with the most incredible lots, but if people don’t know about them they cannot come bid!

October 15, 2020

Multi Par Real Estate Auction Software

Start selling Real Estate better with Auctioneer Software’s Multi Par Auction Software. You now have the option to sell land three different ways, in it’s entirety – as one lot, in individual parcels, and in any combination of parcels.

October 1, 2020

100% Commission-Free Auction Software

Pricing for our auction software is pretty simple: pay a one-time setup fee and for monthly hosting. That’s it! Our software is commission-free because we believe that the profits from your auction belong to you.

September 17, 2020

Live/Simulcast Auction Software

Looking to bring your live auctions online? It’s never been easier with our Live/Simulcast auction software! Our software makes bidder registration, auction clerking, and invoice/statement processing easy.

September 3, 2020

Online Auction Software

We’ve developed the perfect platform for you to host your online auctions. Auctioneer Software’s online auction software allows you to host as many auctions with as many lots as you want. Including automatic consignor statements and bulk lot importing, it’s never been easier to manage your auctions!

August 20, 2020

Auction Software – Any way you want it

Looking for auction software that fits the exact needs of your company? We offer a wide variety of live and online auction software on your own domain! All our software operates on a single platform so you can easily manage your auctions in the same place.

August 6, 2020

2020 NAA Conference & Show Wrap Up

We want to thank everyone for such a great 71st Annual International Auctioneers Conference & Show! We know that it was different with everything being online, but we were happy to be a part of it and show our support for the industry.

July 23, 2020

Auction Website Hosting

It is imperative that your website is up and running for your auctions – a site that crashes in the middle of an auction is just about the worst thing that could ever happen. When you host your site with
Auctioneer Software, you don’t ever have to worry about your site losing connection.

July 9 ,2020

Website Design Services

Clean and professional website design helps to grab your bidder’s attention – keeping them on your site longer to bid. Having a functional and easy to navigate website is imperative in the online
auction industry.

June 25, 2020

2020 NAA Conference & Show

With Covid-19 changing the way we are all living our lives, the 71st Annual International Auctioneers Conference & Show is going to look a little bit different this year. We are just less than 5 weeks away from the 2020 “Surf’s Up!” virtual NAA show .

June 11, 2020

Online Auction Software

Our Online Auction Software is unlike any other! The user-friendly design allows you to utilize the software to its full potential. We offer benefits such as responsive design so that your auction can be seen and entered on ANY device.

May 28, 2020

Multi Parcel Real Estate Auction Software

Our Multi Parcel Real Estate Auction Software gives you the possibility to sell your property the way YOU want to. Our platform is flexible, effective, and best of all – simple to use! With Simulcast options available, you can be sure to reach the largest audience possible with your sale.

May 14, 2020

Clerking Software for your Live Auctions 

Are you ready for a Live Auction Clerking Software that streamlines your process and simplifies your auctions? Auctioneer Software has the solution. Our clerking software is especially designed to simplify your live auctions with a quick and easy way to print clerking sheets, load auction items, and more – all from your computer, iPad, or tablet!

April 30, 2020

Check out our Simulcast Auction Software

Simulcast Auction Software just got simple with Auctioneer Software. Our software offers all the features you love plus some. The live auction bidding platform is easy-to-use and offers
immediate invoicing features to streamline your business process.

April 16, 2020

Check out our Auction Cataloging App

The only auction cataloging app that works seamlessly with our auction software. Not only does it give you easy access to our software wherever you are, it lets you work on-site to catalog items and gives you the ability to quickly add a last-minute lot before the auction begins.

April 2, 2020

COVID-19 Update

Due to the affects of Covid-19, the governor of Michigan, Gretchen Whitmer, proclaimed a “Stay at Home Order” for all residents of the state of Michigan as of Tuesday March 24th. Auctioneer Software intends to fully abide by this order.

March 23, 2020