Blog

The Benefits of Google My Business Listings Stand out from the crowd with Google My Business With so many businesses on the internet nowadays, it is hard to differentiate yourself from your competitors and win people’s business. One easy way to help your business stand out from the crowd is a Google My Business listing. […]

The Difference between “Auction Marketing” and “Traditional Marketing” What You Need to Know About Your Auction Marketing Efforts As an auction company you likely have run into some serious questions about how to market your website. It may seem nearly impossible – especially since your website content is constantly changing to reflect new auctions and […]

Responding to Bad Customer Reviews How to Grow Your Auction Business Through Managing Your Reviews – Both Good & Bad Running a business is hard work and running an auction business can be even harder work. Auction companies are always moving… new auctions are always happening, products need to be constantly inventoried and recorded, and […]

How to Use Google Search Console for my Auctions​ Google Search Console (GSC) is at the frontline of the battlefield when it comes to the search engine results page (SERPs). If you have a website presence, Google Search Console will be an amazing tool for you to utilize. GSC not only tells you everything you […]

How Google Data Studio Can Help Your Online Auctions & Business Grow If you are considering using Google Data Studio for business, this article is for you! Analyzing new information and data is an important part of any business’s day-to-day activities. For an auction company, though, it is even more important. Hundreds of thousands of […]

How to Attract Traffic to your Online Auction Looking to spice up your online auction strategy? We’re here to help with some tips and tricks on how to get the most out of your online auction! If you are looking to get people interested and excited about your upcoming online auctions there are many fundamentals […]

Tools to Use When Looking for New SEO Keywords Three of Our Favorite SEO Keyword Tools The terms “keyword research” and “keyword optimization” get thrown around a lot, but how do you know what SEO keyword tools to use? With so many options out there, it can be tough to find the best tool to […]

Reasons Why All Auction Materials Both Printed & Web Should Be Consistent Branding is a big job for any business. It takes lots of time and brainstorming to come up with a “brand” that not only represents your business well, but also showcases who you are on various levels. A company’s brand is so much […]

Offering Every Software & Service Your Business Needs Here at Auctioneer Software, we strive to bring you every service you could ever need from your auction software provider. We offer every type of auction software, custom website development, and marketing and SEO services! We believe that everything you need for your auctions should be available […]

Make the most of your social platforms If you aren’t already taking advantage of social media for your live auction marketing, you are missing out! Social media is an invaluable marketing tool, regardless if you are hosting a live or online auction. With so many people checking in on their various accounts everyday, it is […]

Information for your business and your customers User privacy has been a hot topic the past few years. Particularly since the Cambridge Analytica Scandal, users have been thinking a lot more about where their data is going. After all, people enter emails, birthdays, credit card information, and geographical location when shopping online, interacting on social […]

All You Need To Know About Your Auction Platform & Software Picking the best auction software for your company can be more complex than you might think. Today there are many software options available that allow you to host your auctions in whatever way you want. When picking out your auction software, there are a […]

Tasks that will take less than 5 minutes to do! So many articles about developing and maintaining your auction marketing strategy focus on big picture and long-term plans. But sometimes you a) want to do something tangible NOW b) only have a few minutes or c) lack inspiration to start. We all find ourselves in […]

Answering Your Questions About Online Auctions Online auctions are a great way to take your auction company to the next level! It’s normal that you will have some questions about online auctions and how they can best help your company. So, we are diving into some online auction FAQs to help clear things up! 1. […]

Learn More About Auctioneer Software Looking for auction software or other auction services? You’ve come to the right place! Here at Auctioneer Software we offer a wide variety of software, marketing, and hosting services to ensure that all of your live and online auction needs are taken care of. We wanted to break down each […]

Work Smarter, Not Harder with Auction Software You have been diligently growing your auction business, and you are trying to decide if your next step should be investing in auction software. It’s a big decision to make for your company, and it can be easy to question if you really need it. We are here […]

Navigating a Live/Simulcast Auction with Ease Live/Simulcast auctions are a fantastic way to auction off real estate, machinery, and equipment to a large group of bidders. Because of the dual bidding capabilities, bidders from around the world are able to participate in a live/simulcast auction, creating a larger bidding pool and thus a higher final […]

Software isn’t just for selling… When you have good online auction software you get a whole lot more than just a platform to catalog and host your auctions. You also get a ton of helpful information that you can use to learn more about your users and grow your auction company. When correctly applied, you […]

Data Has Never Been Safer with Auctioneer Software In a data and online driven world, it can be concerning when we put so much of our personal information out on the web. Emails, addresses, credit card information, birthdates, and more…how do we know that our data is being respected and kept safe? How do we […]

Build Your Social Media Following One Video At A Time Social media is taking auction industry marketing to a new level – so much ability and power at our fingertips! Social media provides opportunities to connect with people we might never have connected with before. When it comes to your online presence, there are always […]

Maximizing Your Auction Efforts Online auctions open up the possibilities to sell a wide variety of items to a large audience all from the comfort of one single location – the opportunities are endless when it comes to online auctions and sales. Maybe you are new to online auctions and don’t feel that you have […]

How To Celebrate Memorial Day During Covid-19 and Social Distancing Celebrating a holiday in the midst of the Covid-19 pandemic might seem like a little bit of a bummer. Generally, the summer holidays mean a BBQ with friends, or a day on the lake if we are lucky with Michigan’s weather. This year with social […]

How to Develop Your Social Media Marketing Strategy for the Auction Industry Building Your Brand and Promoting Your Auctions Social media has become a huge part of everyday life. We turn to it for entertainment, recipes, keeping up with friends and families, and of course, shopping. Most likely your auction house has social media accounts […]

How to Stand Out from Your Competitors Has your auction company been struggling to stay ahead of the competition on a third-party provider? With so many online auction companies operating on the same platform, it can be hard to gain recognition and compete with big names. But it doesn’t have to be that way. Have […]

Welcome To Our Team! We are thrilled to have welcomed Tony Truong to our Auctioneer Software and Spectrum Net Designs team in March of 2020. Tony has joined our talented staff of developers to help us with various projects. In order to get to know him a little bit better, we decided to ask Tony […]

While people have always had the option to bid using their mobile devices, most auction sites haven’t been easy enough to navigate to make mobile bidding a pleasant experience. Afterall, who wants to be continually scrolling to find the item they’re looking for and zooming in and out on little lot picture? Now that there […]

How Utilizing Online Auctions Can Help Your Business If you have been in the auction industry for a while, it’s likely that you are no stranger to online auctions, but if you are not running your auctions online, what is holding you back? Is it the fear of not getting as good results? Or maybe […]

4 things you can do for your auction company when business is slow The COVID-19 pandemic has forced a lot of companies to slow down and work under much different conditions than usual. Without the normal flow of work, many businesses are finding themselves in a lull with a lot of time on their hands. […]

Benefits for Buyers and Sellers Real estate auctions offer up so many advantages to buyers and sellers that they wouldn’t receive in a traditional sale. From avoiding a lengthy negotiation process to the ease of selling, auctions are truly one of the best ways to sell property. However, did you know that a real estate […]

Getting The Most Out Of Your Social Media Account If you’re an auction company, you know how challenging it can be to have a large inventory of items that constantly change. Although some auctioneers specialize in one specific industry such as cattle and livestock, farms, vehicles, real estate, jewelry, or other items, it can still […]

Taking Advantage of Facebook Marketplace Facebook Marketplace started in 2016 as a way for individuals to buy and sell items on their social media platform. Facebook took advantage of their existing messenger system to build a selling platform that met the needs of its users while competing with eBay for traffic. This feature of Facebook […]

Search Engine Optimization in the Auction Industry Search Engine Optimization (aka SEO) has been around long enough that you have probably heard something about it. Simply put, SEO is the process of increasing your website ranking and visibility in search engines. When your website ranks higher, more people will find it when they search for […]

Your Stats, Google Analytics, Console and More! Have you ever heard the term “Big Data” sounds like something made up right? We know…but it’s real! Big data by definition in the dictionary is, “extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.” […]

And We Don’t Just Mean More Lots You may think you have a fair amount of content on your website. Afterall, you have a lot of lots! Your auctions are doing great even if you haven’t been seeing a lot of new traffic coming in. You’re getting by just fine, right? Wrong. While having a […]

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Navigating every auction type If you are new to the auction world it might be difficult to understand the industry vocabulary, the types of auctions and how they differ. After all, when most people think ‘auction’ their minds jump to the charity event they attended or a shot of a room of people with paddles […]

Custom Development Isn’t As Scary As It Sounds! Running an auction business is not for anyone who wants an easy going job with no responsibility…if you’ve been in the industry for any period of time, you know the challenges that you face, being one in a million yet needing to find a way that your […]

Increase Your Engagement with Mobile Responsiveness on Your Website Is your online and live auction website mobile responsive? Can bidders easily navigate through the site, effortlessly browse images that fit the dimensions of their screens, and effectively place bids? Can YOU efficiently manage your current auctions from your phone, make last minute updates to lots […]

Marketing Manager Shannan manages our digital marketing, search engine optimization, social media marketing and Google services, for all of our clients as an agency as well as for our two companies. Shannan has experience in numerous business ventures over the past 12 years, interacting through several networking groups, and various volunteer work in the community. […]

More than just auction software With Auctioneer Software, you are getting so much more than just tailored auction software. Our team is dedicated to providing you with a platform that specifically meets your needs, and with the addition of our other services you will have everything that’s necessary for a better auction company and auction […]

All The Software & Tools You’ll Ever Need Being a part of the auction industry is challenging. You have daily struggles to make sure that auctions are running smoothly, bidders are being taken care of, and that your future auctions are being set up and prepared for. Not to mention the added responsibility of keeping […]

In today’s day and age of hackers, computer whizs, and scammers it is hard to know when or IF our data is safe. Keeping your data safe is a crucial part of owning a business, but how can you trust anyone with your most valued information, bank information & more? For years, auction software providers […]

Get to know the Auctioneer Software App Are you taking advantage of our mobile auction app? If you haven’t yet, you should be! When we were designing our app, we wanted to make sure that you would have easy access to our software wherever you may be. From working on-site cataloging items or quickly adding […]

How To Prevent Fake Bidders (aka Shill Bidding) There are many aspects to look at when you are running an auction. Whether online or live you will always have people who think they can outsmart the system…your system. There are two types of bidders – real and fake. Those fake bidders are those who try and […]

Joint software ventures with auctioneers and consignors make the best software out there! We know software, auction software to be specific. Our experienced team knows what is needed to conduct a successful live auction or online auction on the back-end management side of the software. Auctioneer Software has created four amazing software types – online, […]

Welcome To Our Team Sam Wang! Sam Wang has recently joined our team as a developer for Spectrum Net Designs & Auctioneer Software. He has graduated with a Masters Degree in Computer Science from Western Michigan University in 2016 & joined our team in June of 2019. We decided to get to know Sam a […]

So you’ve been in the online auction game for a while and are used to how things are done. But, are you taking advantage that all the information that your analytics data is giving you? That information is chock full of valuable ways to improve your next auction, increasing user engagement and driving bids up! […]

Happy 4th of July! Where would be a better place to celebrate than the fun, scenic and beautiful West Michigan? Michigan summers make up for our crazy winters, and regardless if you are from the area or are simply visiting for the holiday, you will be blown away by all of the festivities for the […]

We’ve been waiting so long to tell you all about our updated Auctioneer Software for 2019, tailored specifically for you! We have been hard at work to bring about these great changes to serve you – our awesome customers – even better than before. Including a new interface and design, navigation improvements, refreshed menu options […]

Optimization for Your Auction Lot to Lot Marketing your auctions can be challenging, although most auction companies focus on one specific industry, the items are never the same! Not only do the items change, but they change OFTEN. Online auctions are often only open for bidding for one, two, maybe three weeks at a time. […]