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Auction Marketing Metrics: Statistics For Success From Data to Dollars: Auction Marketing Metrics for Profitability In the fast-paced world of auction marketing, measuring marketing performance is crucial. Auctions require careful planning, targeted promotion, and effective execution to attract bidders, achieve optimal prices, and ensure success.  By measuring marketing performance, auction marketers gain insights into the […]

If you are an avid, or even average, user of the internet, you may have run into the issue of clicking on a website that isn’t secure.  You’re happily scrolling away, checking out new websites, until you find a site that won’t let you see past the search engine results page (depending on your browser […]

A strong online presence is more important than ever due to the rise in the popularity of smartphones. With millions of websites from across the world, it can be a daunting task to make your site stand out from the crowd. This is where search engine optimization (SEO) can be handy. SEO is the practice of […]

Are you trying to draw in the right people for your auction business? Are you looking to create actionable, interesting content? If so, then finding your niche may be what you need.  Finding your niche may lead you to a loyal audience that keeps coming back for more.  So how do you cater to this […]

Creating an Exceptional Real Estate Auction Listing. An auction listing serves as the primary way to showcase and market a property being sold. A great listing provides potential bidders with all of the essential information to bid confidently. The listing should include photos, descriptions, and any other relevant details about the property for sale.  A […]

How to Maintain a Social Media Schedule If you’ve ever wondered how often you should post to your social media, you’re not alone! That is one of the most asked questions we hear from our marketing clients at Auctioneer Software! We also often hear that people have trouble maintaining a consistent posting schedule, which can […]

How to Create Powerful SEO Content Powerful SEO Content Creation Made Easy! Doug R Thoma: — “Do as much as you can to establish yourself as an entity, in the sense of having a consistent brand across all your owned properties. For local businesses, this is social media, local listings, and domains & websites.” Let’s […]

Utilizing Natural Language for Search Engine Optimization What language do you use when writing content and choosing keywords and key phrases for SEO? When creating content and choosing keywords and key phrases, it is important to think about how a person speaks and how they search in Google. While search engines like Google use robots […]

Exploring LinkedIn Creator Mode Have you heard about Creator Mode – one of the newest LinkedIn features? If you are an auction professional who wants to connect and network with other auction professionals, LinkedIn Creator Mode is a great tool that you should start utilizing! While LinkedIn wouldn’t be the ideal social platform to market […]

Lead Generation Campaigns for your Auctions Do you have a digital marketing strategy but aren’t getting the leads you thought you would from it? While marketing campaigns are great at creating brand awareness and generating content for your bidders, you might need a more specific lead generation campaign to bring in new customers. In this […]

Yearly Content Audit – 2022 is Here! 2022 is here and its time for your yearly content audit! Now that it’s already the second week of the new year, it’s time to get serious about your content marketing strategy for 2022. Are you going to stick what you’ve been doing, or try something new? Before […]

How to Avoid Holiday Hackers Don’t get hacked this holiday season! With the holiday season in full swing, it is important to beware of Holiday Hackers. Hackers take advantage of the busy holiday season when people are most distracted to access their accounts and steal and use their valuable personal information. Hacking typically increases over […]

Tips for a Clean, Professional Instagram Aesthetic When it comes to presenting your company and your brand on social media, it is important to have a clean, professional look. While this is important for all social media platforms, it is especially important to keep in mind when creating and posting to your Instagram account, as […]

Local vs National Marketing Campaigns – How to Know Which One is Best for You! When it comes to your marketing strategy for your online auctions, there are a lot of questions to ask yourself and details to figure out. One of the things you should decide is if you want to do marketing on […]

How to Create Attention Grabbing Graphics with Canva​ A Few Tips to Create Eye-Catching Graphics in Canva When you are able to tackle successfully designing social media graphics for your own company or clients, you are able to accomplish many objectives: • Easily capture your audience’s attention • Effectively share your message • Engage with […]

How to Get More Engagement on Social Media Tips and tricks for improving social media engagement! In today’s world, almost every marketing strategy includes, or should include, social media marketing. If you aren’t on social media, you should strongly consider re-structuring your marketing strategy to include it – as it is where the majority of […]

How To Find New SEO Keywords Keep your targeted keyword phrases up-to-date, relevant & generating traffic The process of keyword research & finding new SEO keywords that represent your business is a fundamental part for various search marketing strategies. Whether you are primarily running pay-per-click (PPC) or paid search campaigns, or your goal is to […]

How To Build An Online Auction Website With the recent advancements in the online E-Commerce industry, the auctioning process has evolved by eliminating the barriers of physical auctions. Now, anybody can bid for a product, anywhere without any limitation of geography, time, or even physical presence. Meaning? Your online auction website MUST  be user friendly, […]

How to Improve Google Rankings Tips for improving Google Search Rankings Having a strong presence on the internet is important for ensuring current and potential customers alike find your website and auctions. If you don’t have a strong website that is properly optimized, it will not appear in Google’s Search Results. One of the most […]

How to Make a Mobile Friendly Website Some quick pointers to walk through when optimizing for a mobile friendly website. Did you know that approximately half of your website visitors will be viewing your site on their mobile device? Having a mobile-friendly website is no longer optional! If your mobile visitors do not have a […]

Photography Tips for Online Auctions Auction photography tips for your online auctions. What is the most important part of a lot listing in an online auction? Sure, the information section is important, and the contact information is too, but one of the most important things to have in your online listing is a good picture. […]

Exploring LinkedIn Marketing: It does not have to be boring! LinkedIn is considered to be the largest business-oriented networking website geared specifically towards professionals. With its 500 million members in over 200 countries it is a great platform to network amongst other professionals far and wide. A well-written profile allows you to create an online […]

The Benefits of Google My Business Listings Stand out from the crowd with Google My Business With so many businesses on the internet nowadays, it is hard to differentiate yourself from your competitors and win people’s business. One easy way to help your business stand out from the crowd is a Google My Business listing. […]

The Difference between “Auction Marketing” vs “Traditional Marketing” What You Need to Know About Your Auction Marketing Efforts As an auction company you likely have run into some serious questions about how to market your website. It may seem nearly impossible – especially since your website content is constantly changing to reflect new auctions and […]

Responding to Bad Customer Reviews How to Grow Your Auction Business Through Managing Your Reviews – Both Good & Bad Running a business is hard work and running an auction business can be even harder work. Auction companies are always moving… new auctions are always happening, products need to be constantly inventoried and recorded, and […]

How to Use Google Search Console for my Auctions​ Google Search Console (GSC) is at the frontline of the battlefield when it comes to the search engine results page (SERPs). If you have a website presence, Google Search Console will be an amazing tool for you to utilize. GSC not only tells you everything you […]

How Google Data Studio Can Help Your Online Auctions & Business Grow If you are considering using Google Data Studio for business, this article is for you! Analyzing new information and data is an important part of any business’s day-to-day activities. For an auction company, though, it is even more important. Hundreds of thousands of […]

How to Attract Traffic to your Online Auction Looking to spice up your online auction strategy? We’re here to help with some tips and tricks on how to get the most out of your online auction! If you are looking to get people interested and excited about your upcoming online auctions there are many fundamentals […]

Tools to Use When Looking for New SEO Keywords Three of Our Favorite SEO Keyword Tools The terms “keyword research” and “keyword optimization” get thrown around a lot, but how do you know what SEO keyword tools to use? With so many options out there, it can be tough to find the best tool to […]

Reasons Why All Auction Materials Both Printed & Web Should Be Consistent Branding is a big job for any business. It takes lots of time and brainstorming to come up with a “brand” that not only represents your business well, but also showcases who you are on various levels. A company’s brand is so much […]

Offering Every Software & Service Your Business Needs Here at Auctioneer Software, we strive to bring you every service you could ever need from your auction software provider. We offer every type of auction software, custom website development, and marketing and SEO services! We believe that everything you need for your auctions should be available […]

Make the most of your social platforms If you aren’t already taking advantage of social media for your live auction marketing, you are missing out! Social media is an invaluable marketing tool, regardless if you are hosting a live or online auction. With so many people checking in on their various accounts everyday, it is […]

Information for your business and your customers User privacy has been a hot topic the past few years. Particularly since the Cambridge Analytica Scandal, users have been thinking a lot more about where their data is going. After all, people enter emails, birthdays, credit card information, and geographical location when shopping online, interacting on social […]

All You Need To Know About Your Auction Platform & Software Picking the best auction software for your company can be more complex than you might think. Today there are many software options available that allow you to host your auctions in whatever way you want. When picking out your auction software, there are a […]

Tasks that will take less than 5 minutes to do! So many articles about developing and maintaining your auction marketing strategy focus on big picture and long-term plans. But sometimes you a) want to do something tangible NOW b) only have a few minutes or c) lack inspiration to start. We all find ourselves in […]

Answering Your Questions About Online Auctions Online auctions are a great way to take your auction company to the next level! It’s normal that you will have some questions about online auctions and how they can best help your company. So, we are diving into some online auction FAQs to help clear things up! 1. […]

Learn More About Auctioneer Software Looking for auction software or other auction services? You’ve come to the right place! Here at Auctioneer Software we offer a wide variety of software, marketing, and hosting services to ensure that all of your live and online auction needs are taken care of. We wanted to break down each […]

Work Smarter, Not Harder with Auction Software You have been diligently growing your auction business, and you are trying to decide if your next step should be investing in auction software. It’s a big decision to make for your company, and it can be easy to question if you really need it. We are here […]

Navigating a Live/Simulcast Auction with Ease Live/Simulcast auctions are a fantastic way to auction off real estate, machinery, and equipment to a large group of bidders. Because of the dual bidding capabilities, bidders from around the world are able to participate in a live/simulcast auction, creating a larger bidding pool and thus a higher final […]

Software isn’t just for selling… When you have good online auction software you get a whole lot more than just a platform to catalog and host your auctions. You also get a ton of helpful information that you can use to learn more about your users and grow your auction company. When correctly applied, you […]

Data Has Never Been Safer with Auctioneer Software In a data and online driven world, it can be concerning when we put so much of our personal information out on the web. Emails, addresses, credit card information, birthdates, and more…how do we know that our data is being respected and kept safe? How do we […]

Build Your Social Media Following One Video At A Time Social media is taking auction industry marketing to a new level – so much ability and power at our fingertips! Social media provides opportunities to connect with people we might never have connected with before. When it comes to your online presence, there are always […]

Maximizing Your Auction Efforts Online auctions open up the possibilities to sell a wide variety of items to a large audience all from the comfort of one single location – the opportunities are endless when it comes to online auctions and sales. Maybe you are new to online auctions and don’t feel that you have […]

How to Develop Your Social Media Marketing Strategy for the Auction Industry Building Your Brand and Promoting Your Auctions Social media has become a huge part of everyday life. We turn to it for entertainment, recipes, keeping up with friends and families, and of course, shopping. Most likely your auction house has social media accounts […]

How to Stand Out from Your Competitors Has your auction company been struggling to stay ahead of the competition on a third-party provider? With so many online auction companies operating on the same platform, it can be hard to gain recognition and compete with big names. But it doesn’t have to be that way. Have […]

While people have always had the option to bid using their mobile devices, most auction sites haven’t been easy enough to navigate to make mobile bidding a pleasant experience. Afterall, who wants to be continually scrolling to find the item they’re looking for and zooming in and out on little lot picture? Now that there […]

How Utilizing Online Auctions Can Help Your Business If you have been in the auction industry for a while, it’s likely that you are no stranger to online auctions, but if you are not running your auctions online, what is holding you back? Is it the fear of not getting as good results? Or maybe […]

4 things you can do for your auction company when business is slow The COVID-19 pandemic has forced a lot of companies to slow down and work under much different conditions than usual. Without the normal flow of work, many businesses are finding themselves in a lull with a lot of time on their hands. […]

Benefits for Buyers and Sellers Real estate auctions offer up so many advantages to buyers and sellers that they wouldn’t receive in a traditional sale. From avoiding a lengthy negotiation process to the ease of selling, auctions are truly one of the best ways to sell property. However, did you know that a real estate […]

Getting The Most Out Of Your Social Media Account If you’re an auction company, you know how challenging it can be to have a large inventory of items that constantly change. Although some auctioneers specialize in one specific industry such as cattle and livestock, farms, vehicles, real estate, jewelry, or other items, it can still […]