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How To Celebrate Memorial Day During Covid-19 and Social Distancing Celebrating a holiday in the midst of the Covid-19 pandemic might seem like a little bit of a bummer. Generally, the summer holidays mean a BBQ with friends, or a day on the lake if we are lucky with Michigan’s weather. This year with social […]

How to Develop Your Social Media Marketing Strategy for the Auction Industry Building Your Brand and Promoting Your Auctions Social media has become a huge part of everyday life. We turn to it for entertainment, recipes, keeping up with friends and families, and of course, shopping. Most likely your auction house has social media accounts […]

How to Stand Out from Your Competitors Has your auction company been struggling to stay ahead of the competition on a third-party provider? With so many online auction companies operating on the same platform, it can be hard to gain recognition and compete with big names. But it doesn’t have to be that way. Have […]

Welcome To Our Team! We are thrilled to have welcomed Tony Truong to our Auctioneer Software and Spectrum Net Designs team in March of 2020. Tony has joined our talented staff of developers to help us with various projects. In order to get to know him a little bit better, we decided to ask Tony […]

While people have always had the option to bid using their mobile devices, most auction sites haven’t been easy enough to navigate to make mobile bidding a pleasant experience. Afterall, who wants to be continually scrolling to find the item they’re looking for and zooming in and out on little lot picture? Now that there […]

How Utilizing Online Auctions Can Help Your Business If you have been in the auction industry for a while, it’s likely that you are no stranger to online auctions, but if you are not running your auctions online, what is holding you back? Is it the fear of not getting as good results? Or maybe […]

4 things you can do for your auction company when business is slow The COVID-19 pandemic has forced a lot of companies to slow down and work under much different conditions than usual. Without the normal flow of work, many businesses are finding themselves in a lull with a lot of time on their hands. […]

Benefits for Buyers and Sellers Real estate auctions offer up so many advantages to buyers and sellers that they wouldn’t receive in a traditional sale. From avoiding a lengthy negotiation process to the ease of selling, auctions are truly one of the best ways to sell property. However, did you know that a real estate […]

Getting The Most Out Of Your Social Media Account If you’re an auction company, you know how challenging it can be to have a large inventory of items that constantly change. Although some auctioneers specialize in one specific industry such as cattle and livestock, farms, vehicles, real estate, jewelry, or other items, it can still […]

Taking Advantage of Facebook Marketplace Facebook Marketplace started in 2016 as a way for individuals to buy and sell items on their social media platform. Facebook took advantage of their existing messenger system to build a selling platform that met the needs of its users while competing with eBay for traffic. This feature of Facebook […]

Search Engine Optimization in the Auction Industry Search Engine Optimization (aka SEO) has been around long enough that you have probably heard something about it. Simply put, SEO is the process of increasing your website ranking and visibility in search engines. When your website ranks higher, more people will find it when they search for […]

Your Stats, Google Analytics, Console and More! Have you ever heard the term “Big Data” sounds like something made up right? We know…but it’s real! Big data by definition in the dictionary is, “extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.” […]

And We Don’t Just Mean More Lots You may think you have a fair amount of content on your website. Afterall, you have a lot of lots! Your auctions are doing great even if you haven’t been seeing a lot of new traffic coming in. You’re getting by just fine, right? Wrong. While having a […]

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Navigating the types of auctions If you are new to the auction world it might be difficult to understand the industry vocabulary, the types of auctions and how they differ. After all, when most people think ‘auction’ their minds jump to the charity event they attended or a shot of a room of people with […]

Custom Development Isn’t As Scary As It Sounds! Running an auction business is not for anyone who wants an easy going job with no responsibility…if you’ve been in the industry for any period of time, you know the challenges that you face, being one in a million yet needing to find a way that your […]

Online auctions becoming increasingly mobile responsive Is your auction website mobile responsive? Can bidders easily navigate through the site, effortlessly browse images that fit the dimensions of their screens, and effectively place bids? Can YOU efficiently manage your current auctions from your phone, make last minute updates to lots and track bidders without becoming overly […]

Marketing Manager Shannan manages our digital marketing, search engine optimization, social media marketing and Google services, for all of our clients as an agency as well as for our two companies. Shannan has experience in numerous business ventures over the past 12 years, interacting through several networking groups, and various volunteer work in the community. […]

More than just auction software With Auctioneer Software, you are getting so much more than just tailored auction software. Our team is dedicated to providing you with a platform that specifically meets your needs, and with the addition of our other services you will have everything that’s necessary for a better auction company and auction […]

All The Software & Tools You’ll Ever Need Being a part of the auction industry is challenging. You have daily struggles to make sure that auctions are running smoothly, bidders are being taken care of, and that your future auctions are being set up and prepared for. Not to mention the added responsibility of keeping […]

In today’s day and age of hackers, computer whizs, and scammers it is hard to know when or IF our data is safe. Keeping your data safe is a crucial part of owning a business, but how can you trust anyone with your most valued information, bank information & more? For years, auction software providers […]

Get to know the Auctioneer Software App Are you taking advantage of our mobile auction app? If you haven’t yet, you should be! When we were designing our app, we wanted to make sure that you would have easy access to our software wherever you may be. From working on-site cataloging items or quickly adding […]

How To Prevent Fake Bidders (aka Shill Bidding) There are many aspects to look at when you are running an auction. Whether online or live you will always have people who think they can outsmart the system…your system. There are two types of bidders – real and fake. Those fake bidders are those who try […]

Joint software ventures with auctioneers and consignors make the best software out there! We know software, auction software to be specific. Our experienced team knows what is needed to conduct a successful live auction or online auction on the back-end management side of the software. Auctioneer Software has created four amazing software types – online, […]

Welcome To Our Team Sam Wang! Sam Wang has recently joined our team as a developer for Spectrum Net Designs & Auctioneer Software. He has graduated with a Masters Degree in Computer Science from Western Michigan University in 2016 & joined our team in June of 2019. We decided to get to know Sam a […]

So you’ve been in the online auction game for a while and are used to how things are done. But, are you taking advantage that all the information that your analytics data is giving you? That information is chock full of valuable ways to improve your next auction, increasing user engagement and driving bids up! […]

Happy 4th of July! Where would be a better place to celebrate than the fun, scenic and beautiful West Michigan? Michigan summers make up for our crazy winters, and regardless if you are from the area or are simply visiting for the holiday, you will be blown away by all of the festivities for the […]

We’ve been waiting so long to tell you all about our updated Auctioneer Software for 2019, tailored specifically for you! We have been hard at work to bring about these great changes to serve you – our awesome customers – even better than before. Including a new interface and design, navigation improvements, refreshed menu options […]

Optimization for Your Auction Lot to Lot Marketing your auctions can be challenging, although most auction companies focus on one specific industry, the items are never the same! Not only do the items change, but they change OFTEN. Online auctions are often only open for bidding for one, two, maybe three weeks at a time. […]

Whether it’s shopping, directions, entertainment, communication, or even ordering a ride, we spend so much of our day looking at a small device. We use our mobile phones for everything. While the capabilities of our smart phones are incredible, we are easily annoyed when they don’t work the way we want them to. When you […]

Live auctions take time and effort to ensure they are profitable. It might not seem like it, it just looks like a group of people raising paddles as a fast-talking person calls out numbers, but there is much more behind an auction than fast talking auctioneers. If you want your auction to be successful there […]

Online auctions are a thing of the past, present, & future – people have been buying and selling items through live auctions for hundreds of years, and for the past decade online auctions are a part of everyday life. If your company is just getting onto the Online Auction train getting items ready to sell […]

The Auctioneer Software you know and love is about to undergo some major changes… Don’t worry, we aren’t going anywhere, and neither is our service, quality, or knowledge…But something big…exciting…& special is going to be happening soon! For many months we have been working hard…putting in extra hours, holding many meetings & conducting in depth […]

Once you’ve decided to auction off your assets online you want to make sure that you get the highest value possible for your property. That’s the point of an auction after all! Making sure that you have a plan for your auction ahead of time and are marketing it in the right way will help […]

What exactly is proxy bidding? The term proxy bidding may be unfamiliar to you if you haven’t participated in a lot of online auctions. Proxy bidding is quite simple but can have a huge impact on an online auction for both the bidder and the owner of the lot. Proxy bidding occurs when bidders have […]

Online auctions are more popular than ever, selling multiple items to multiple buyers, from the comfort of one location & many times the buyer will not ever even have to leave his or her home! This is modern convenience for everyone! As a company though, maybe you are seeing that your online auctions aren’t getting […]

Grey Delamar joined the Auctioneer Software & Spectrum Net Designs as a Website Developer in February 2017. He graduated from Allegan High School is 2013 and has always lived in the West Michigan area. He comes to us with node js experience and is always excited to learn something new with our development team. He […]

TO DETERMINE IF YOU SHOULD UPDATE YOUR SOFTWARE Now you can combine our Online Auction Software with fully customizable and grow-with-you options! If you have experienced  any of the following issues, we would love to talk with you! Does Your Software Meet the Needs of Your Bidders & Sellers? Meeting your clients needs is important Sometimes […]

Seth joined Spectrum Net Designs, Inc. & Auctioneer Software in May 2017 as IT/Systems Administrator. In this role he supports the team and the company by maintaining, upgrading, and architecting our IT infrastructure. This includes servers, backup, storage, networking, while working with developers and management to ensure we are a leader in our field. Seth is passionate about his […]

Problems…Issues…Inconveniences…Complications…. What is the meaning and definition? These are defined as a matter or situation regarded as unwelcome or harmful and needing to be dealt with and overcome. If this was all we had in a day, we would certainly say that it is not worth it. Who wants to come into a mess or chaos […]

Andrew is our Project Manager and has been with Spectrum Net Designs since June 2014. He graduated from Covenant Christian High School in 2014 and graduated from Grand Valley State University this past Spring with a Bachelors Degree in Computer Science. Andrew spends the majority of his time creating and adding to auction software in […]

Monthly Employee: Olivia Prince | Marketing Assistant Olivia is a marketing and office assistant for Spectrum and Auctioneer Software. She graduated from Unity Christian High School in 2014 and joined our team in August of 2018 with past work in Marketing, Sales, and Customer service. Olivia enjoys photography, spending time with her family, and loves […]

What Could Your Website Look Like Tomorrow? Would you believe us if we said your website could look like this by tomorrow? It seems too good to be true right? Let us explain our REASON WHY… We had the privilege of meeting many auctioneers at the NAA show in Jacksonville, FL and realized that our industry […]

The best ways to spend your 4th of July holiday Fourth of July is a pretty big deal and for a good reason, America won its Independence. Therefore, on this day we celebrate our freedom with food, fireworks, and family. Are you having trouble planning activities for the day or just trying to think of […]

Events to celebrate your Dad on Father’s Day in Michigan Looking to celebrate your Dad on Father’s Day but not really sure what to do? We’ve got you covered. Here is a list of 5 things to do with your Dad on Father’s Day or around the date because, let’s be honest, we should be […]

Welcome to the Auctioneer Software newsletter blog page. We are an auction software company located in Grand Rapids, Michigan providing services to auctioneers all over the world. Some of these Softwares include: Online Auction Software, Live Clerking Auction Software, Multi Parcel Real Estate Software, Simulcast “LIVE” Auction Software, Simulcast Multi Parcel Auction Software, as well […]

We all know that blogs are important for a website. In fact, blogs should be one of the first priorities of your auction company’s marketing strategy.  They help your site gain more traffic, increase your site’s search engine rankings, help communicate to potential and existing bidders, and more! Bottom line, blogs help you get found online. Blogging […]

What is the perception of your company? I was thinking last night on the marketing plans that companies use and this question occurred to me. How do people view us?  There are many ways that your company can be  seen through many different pairs of eyes.  The question then was How do I want them […]

How to say “Thank you” Armed Forces Day is a day we get to celebrate the amazing work our men and women in the armed forces do. Not sure how to celebrate or properly honor servicewomen and men? Here is a list of ideas to start your Armed Forces Day off right. 1. Attend an […]

Now you can choose your Facebook page template based on the genre of your business. How are the templates different? Facebook has developed new Facebook page templates for your Company Page depending on its use. These page templates range from Standard (original) to Business to Shopping. There is a new layout for almost any sort […]