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Why Cybersecurity Matters More Than Ever While cybersecurity and hosting do not seem like the most awakening topics, the cost of avoiding them is increasingly dangerous in this digital world, hosting services are the digital framework and functionality of your business’s website, where all data is stored. The daily operations, from your website services offered, […]

Google Search Console and other Google tools are great to use for monitoring SEO and keeping track of users, their intent, and how to best solve user’s queries. Handling SEO can seem like a daunting task but when you break it down into pieces like this and use beneficial tools, it makes the process more […]

How to Increase a Websites Authority Score Authority score can be tricky to get a hang of when starting out and depending on what kind of topic and content the website revolves around. If websites have more niche information, something that won’t have a lot of competition, then a higher authority score will be easier […]

Livestock Auction Software: Maximizing Efficiency Taking your livestock auctions online presents a myriad of advantages that revolutionize the traditional livestock trading landscape.  The digital platform introduces unprecedented convenience, allowing sellers to reach a broader audience without geographical constraints. Online auctions facilitate efficient and transparent transactions, providing real-time bidding and pricing information. Utilizing auction software marketing […]

Social Media Engagement: Connecting With Your Customers In the ever-evolving landscape of digital connectivity, social media engagement stands as the linchpin for building meaningful relationships between brands and their audience.  From understanding the intricacies of audience preferences through analytics to crafting content that resonates authentically, the journey unfolds with deliberate steps. This blog navigates the […]

Simulcast Auction Software Features Simulcast-style events have become a staple in the auction industry, seamlessly blending the traditional with the digital for a more inclusive bidding experience. While many providers offer simulcast auction software, we’re here to introduce you to a unique perspective—one that places your profits front and center. In this blog, we’ll explore simulcast […]

Auctioneer’s Toolkit: Must-Have Software for Successful Online Auctions In the dynamic realm of modern auctions, the role of software has evolved into a linchpin for success.  This article dives into the pivotal role that software plays in contemporary online auctions, shedding light on the tools and technologies that empower auctioneers to conduct seamless and prosperous […]

How to Photograph Auction Items In the world of auctions, the power of a compelling image cannot be overstated. A well-crafted photograph has the remarkable ability to transform a valuable item into a high-priority auction, captivating potential buyers and collectors alike. It’s through the lens that the true essence and allure of these items are […]

Custom Auction Services: Tailored Auction Experiences Custom auction services offer a unique approach to auctions, providing tailored solutions that cater to specific needs and preferences.  In the dynamic world of auctions, one size rarely fits all, making custom services a vital aspect of the industry. These services are designed to optimize every facet of the […]

What is a Buyers Premium, How Does It Impact My Auction? What is a Buyers Premium and how can it improve your auctions? We’ve got an answer Have you ever found yourself pondering the concept of a buyers premium and how it might influence your auction experience? For those new to the world of online […]

The Power of Social Media Advertising for Auction Success In today’s dynamic auction landscape, the secret to achieving remarkable success lies in the realm of social media advertising. As auction houses navigate the digital age, the art of crafting effective strategies for social media advertising becomes an indispensable tool in their arsenal. This blog delves […]

The Online Auction Platform: The Future of Auctioneer Websites In the fast-paced world of auctioneering, the digital evolution of the online auction platform has taken center stage, transforming the way we bid and buy. As we delve into this exciting landscape, we uncover the rising prominence of virtual bidding platforms—a game-changer that’s reshaping auctions as […]

The Rise of Mobile Auctions How Smartphone Technology is Transforming the Auction Industry Over the last decade, the auction industry experienced an exhilarating transformation, and we have smartphones to thank for it! Mobile technology has revolutionized the way auctions are conducted, bringing a whole new level of convenience and accessibility to both buyers and sellers. […]

Understanding Auction Jargon: Bid and Sell With Confidence Welcome to our blog, where we will unravel the fascinating world of auction terminology. Whether you’re an auctioneer freshening up on terms, a farmer looking to sell your prized animals, or a prospective homeowner searching for the perfect property, understanding the language of auctions is the key […]

The Mobile Advantage: Optimizing Your Website for Mobile Users Optimize for Mobile to Enhance User Experience and Auction Results Mobile optimization has become an essential aspect of creating successful websites in today’s digital landscape. With the ever-increasing use of smartphones and tablets, catering to mobile users is no longer just an option; it’s a necessity. […]

Auction Marketing Metrics: Statistics For Success From Data to Dollars: Auction Marketing Metrics for Profitability In the fast-paced world of auction marketing, measuring marketing performance is crucial. Auctions require careful planning, targeted promotion, and effective execution to attract bidders, achieve optimal prices, and ensure success.  By measuring marketing performance, auction marketers gain insights into the […]

If you are an avid, or even average, user of the internet, you may have run into the issue of clicking on a website that isn’t secure.  You’re happily scrolling away, checking out new websites, until you find a site that won’t let you see past the search engine results page (depending on your browser […]

A strong online presence is more important than ever due to the rise in the popularity of smartphones, and looking to the internet for all of your answers. With millions of websites from across the world, it can be a daunting task to make your site stand out from the crowd. This is where search engine […]

Are you trying to draw in the right people for your auction business? Are you looking to create actionable, interesting content? If so, then finding your niche may be what you need.  Finding your niche may lead you to a loyal audience that keeps coming back for more.  So how do you cater to this […]

Creating an Exceptional Real Estate Auction Listing. An auction listing serves as the primary way to showcase and market a property being sold. A great listing provides potential bidders with all of the essential information to bid confidently. The listing should include photos, descriptions, and any other relevant details about the property for sale.  A […]

How to Maintain a Social Media Schedule If you’ve ever wondered how often you should post to your social media, you’re not alone! That is one of the most asked questions we hear from our marketing clients at Auctioneer Software! We also often hear that people have trouble maintaining a consistent posting schedule, which can […]

How to Create Powerful SEO Content Powerful SEO Content Creation Made Easy! Doug R Thoma: — “Do as much as you can to establish yourself as an entity, in the sense of having a consistent brand across all your owned properties. For local businesses, this is social media, local listings, and domains & websites.” Let’s […]

Utilizing Natural Language for Search Engine Optimization What language do you use when writing content and choosing keywords and key phrases for SEO? When creating content and choosing keywords and key phrases, it is important to think about how a person speaks and how they search in Google. While search engines like Google use robots […]

Exploring LinkedIn Creator Mode Have you heard about Creator Mode – one of the newest LinkedIn features? If you are an auction professional who wants to connect and network with other auction professionals, LinkedIn Creator Mode is a great tool that you should start utilizing! While LinkedIn wouldn’t be the ideal social platform to market […]

Lead Generation Campaigns for your Auctions Do you have a digital marketing strategy but aren’t getting the leads you thought you would from it? While marketing campaigns are great at creating brand awareness and generating content for your bidders, you might need a more specific lead generation campaign to bring in new customers. In this […]

Yearly Content Audit – 2022 is Here! 2022 is here and its time for your yearly content audit! Now that it’s already the second week of the new year, it’s time to get serious about your content marketing strategy for 2022. Are you going to stick what you’ve been doing, or try something new? Before […]

How to Avoid Holiday Hackers Don’t get hacked this holiday season! With the holiday season in full swing, it is important to beware of Holiday Hackers. Hackers take advantage of the busy holiday season when people are most distracted to access their accounts and steal and use their valuable personal information. Hacking typically increases over […]

Tips for a Clean, Professional Instagram Aesthetic When it comes to presenting your company and your brand on social media, it is important to have a clean, professional look. While this is important for all social media platforms, it is especially important to keep in mind when creating and posting to your Instagram account, as […]

Local vs National Marketing Campaigns – How to Know Which One is Best for You! When it comes to your marketing strategy for your online auctions, there are a lot of questions to ask yourself and details to figure out. One of the things you should decide is if you want to do marketing on […]

How to Create Attention Grabbing Graphics with Canva​ A Few Tips to Create Eye-Catching Graphics in Canva When you are able to tackle successfully designing social media graphics for your own company or clients, you are able to accomplish many objectives: • Easily capture your audience’s attention • Effectively share your message • Engage with […]

How to Get More Engagement on Social Media Tips and tricks for improving social media engagement! In today’s world, almost every marketing strategy includes, or should include, social media marketing. If you aren’t on social media, you should strongly consider re-structuring your marketing strategy to include it – as it is where the majority of […]

How To Find New SEO Keywords Keep your targeted keyword phrases up-to-date, relevant & generating traffic The process of keyword research & finding new SEO keywords that represent your business is a fundamental part for various search marketing strategies. Whether you are primarily running pay-per-click (PPC) or paid search campaigns, or your goal is to […]

How To Build An Online Auction Website With the recent advancements in the online E-Commerce industry, the auctioning process has evolved by eliminating the barriers of physical auctions. Now, anybody can bid for a product, anywhere without any limitation of geography, time, or even physical presence. Meaning? Your online auction website MUST  be user friendly, […]

How to Improve Google Rankings Tips for improving Google Search Rankings Having a strong presence on the internet is important for ensuring current and potential customers alike find your website and auctions. If you don’t have a strong website that is properly optimized, it will not appear in Google’s Search Results. One of the most […]

How to Make a Mobile Friendly Website Some quick pointers to walk through when optimizing for a mobile friendly website. Did you know that approximately half of your website visitors will be viewing your site on their mobile device? Having a mobile-friendly website is no longer optional! If your mobile visitors do not have a […]

Photography Tips for Online Auctions Auction photography tips for your online auctions. What is the most important part of a lot listing in an online auction? Sure, the information section is important, and the contact information is too, but one of the most important things to have in your online listing is a good picture. […]

Exploring LinkedIn Marketing: It does not have to be boring! LinkedIn is considered to be the largest business-oriented networking website geared specifically towards professionals. With its 500 million members in over 200 countries it is a great platform to network amongst other professionals far and wide. A well-written profile allows you to create an online […]

The Benefits of Google My Business Listings Stand out from the crowd with Google My Business With so many businesses on the internet nowadays, it is hard to differentiate yourself from your competitors and win people’s business. One easy way to help your business stand out from the crowd is a Google My Business listing. […]

The Difference between “Auction Marketing” vs “Traditional Marketing” What You Need to Know About Your Auction Marketing Efforts As an auction company you likely have run into some serious questions about how to market your website. It may seem nearly impossible – especially since your website content is constantly changing to reflect new auctions and […]

Responding to Bad Customer Reviews How to Grow Your Auction Business Through Managing Your Reviews – Both Good & Bad Running a business is hard work and running an auction business can be even harder work. Auction companies are always moving… new auctions are always happening, products need to be constantly inventoried and recorded, and […]

How to Use Google Search Console for my Auctions​ Google Search Console (GSC) is at the frontline of the battlefield when it comes to the search engine results page (SERPs). If you have a website presence, Google Search Console will be an amazing tool for you to utilize. GSC not only tells you everything you […]

How Google Data Studio Can Help Your Online Auctions If you are considering using Google Data Studio for business, this article is for you! Analyzing new information and data is an important part of any business’s day-to-day activities. For an auction company, though, it is even more important. Hundreds of thousands of pieces of data […]

How to Attract Traffic to your Online Auction Looking to spice up your online auction strategy? We’re here to help with some tips and tricks on how to get the most out of your online auction! If you are looking to get people interested and excited about your upcoming online auctions there are many fundamentals […]

Tools to Use When Looking for New SEO Keywords Three of Our Favorite SEO Keyword Tools The terms “keyword research” and “keyword optimization” get thrown around a lot, but how do you know what SEO keyword tools to use? With so many options out there, it can be tough to find the best tool to […]

Reasons Why All Auction Materials Both Printed & Web Should Be Consistent Branding is a big job for any business. It takes lots of time and brainstorming to come up with a “brand” that not only represents your business well, but also showcases who you are on various levels. A company’s brand is so much […]

Offering Every Software & Service Your Business Needs Here at Auctioneer Software, we strive to bring you every service you could ever need from your auction software provider. We offer every type of auction software, custom website development, and marketing and SEO services! We believe that everything you need for your auctions should be available […]

Make the most of your social platforms If you aren’t already taking advantage of social media for your live auction marketing, you are missing out! Social media is an invaluable marketing tool, regardless if you are hosting a live or online auction. With so many people checking in on their various accounts everyday, it is […]

Information for your business and your customers User privacy has been a hot topic the past few years. Particularly since the Cambridge Analytica Scandal, users have been thinking a lot more about where their data is going. After all, people enter emails, birthdays, credit card information, and geographical location when shopping online, interacting on social […]

All You Need To Know About Your Auction Platform & Software Picking the best auction software for your company can be more complex than you might think. Today there are many software options available that allow you to host your auctions in whatever way you want. When picking out your auction software, there are a […]

Tasks that will take less than 5 minutes to do! So many articles about developing and maintaining your auction marketing strategy focus on big picture and long-term plans. But sometimes you a) want to do something tangible NOW b) only have a few minutes or c) lack inspiration to start. We all find ourselves in […]