Social Media Tips For A Successful Live Auction
Make the most of your social platforms
If you aren’t already taking advantage of social media for your live auction marketing, you are missing out! Social media is an invaluable marketing tool, regardless if you are hosting a live or online auction. With so many people checking in on their various accounts everyday, it is important that you get your events in from of them. We’ve rounded up a few of our best social media tips for a successful live auction to help get you started!
Organic & Paid Posting
The easiest thing that you can do for your live auction marketing is to post information about your auctions to your company pages. You can give all important details about your live auction, highlight specific lots, and even introduce your auctioneers! These posts will remind people about the auction and will help get them excited! If you have it in your budget, you can also do some paid advertising to get your auction in front of people who would be interested in attending. If you’re just setting up the Facebook account for your business, you likely won’t have a lot of followers and might struggle to see results at first. If that is the case, we suggest doing 70% paid advertising and 30% organic posting each month to help build up your audience and grow your following. This way you are still able to get your auctions in front of potential bidders. As your presence grows you can start to shift your paid vs. organic posting ratio, but remember that it is still a good idea to have paid advertising to help your page grow during slow periods.
Create A Facebook Event
Facebook has a great feature that allows you to create events. Set up an event for your auction, list all the details about registration, bidding, and lot order, as well as where it will be located. Then, invite people to attend! You can also share the event to
help get the word out. Facebook events are great because they will allow you to see how many people have RSVP’d to the event. This can help you gage your bidder turnout and see if people are planning on coming! Learn more about creating a Facebook event for your live auction in our past blog.
Go Live On Facebook & Instagram
Using the Live Videos feature on Facebook and Instagram gives your followers a sneak peak into the upcoming auction. Consider going live whenever you’re at the auction site to show off the lots as well as the event location. Want to do even more with your live video? Interview the main auctioneer for the event! Going live helps to add a layer of authenticity to your marketing, as your followers get to see the people behind your company. Bidders will be happy to learn more about your auction as well as your company!
We hope that these social media tips have helped set you up for a successful live auction! If you’re looking for more live auction marketing tips, check out our past blog here. If you have any questions about social media marketing, we would love to help! We offer a wide variety of auction marketing services and would be more than happy to help you promote your live auctions.