Auction Marketing | Online Marketing | Michigan | Auction Software

How Do You Market Your Online Auctions & Live Auctions?

Auction Marketing Should be your first priority. 90% of users will search online before anything else.

Whether you are looking for auction marketing or just researching information, we can help you!  We cover an array of auction services and auction marketing services for Online Auctions, Simulcast Auction, Multi Parcel Auctions and more. 

AuctioneerSoftware has taken auction marketing to the next level with specialized plans and optimization that will take your company a step above your competitors.  Your auction company and services are not the same as everyone elses, and neither can your marketing plan. 

Online auction marketing can be much different than tradition company marketing.  It has a special niche that sets it apart from the rest.  We’ve worked with every type of auction out there from small online auctions to large live auctions and everything in-between. 

We can help you with any of your auction needs!  Let us know if you need assistance with your campaign today! Contact Us.

Auction marketing can cover a huge range of services. To make a successful plan for your auction, you will want to create a list of objectives and goals, then move on to the services you want to use.  From online to tradition marketing, social media marketing, advertising and social media ads, you have a huge range of choices to go over. 

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online auction marketing

Your Goals & Strategy

Step one will be your auction goals, start with deciding what you want to accomplish with your online auction marketing.  While a lot of this seems mundane and boring, it is the structure in which you build your plan is how your marketing will succeed.  Be specific and have milestones along the way.  Measure throughout the process as well.  Without these attributes, you cannot measure, and you cannot process the success and therefore have no way to tell if the campaigns are working. 

Possible Goals?

One of your goals could include building your audience of loyal customers and to obtain bidders to conversions of sale, or whatever conversions you are looking for your goals.  A conversion could be filling out a contact form, completing a registration, completing a sale.  The possibilities are endless. 

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Online Auction

Online marketing is an umbrella of services.  A few of them are described on this page.  We can sit with you and learn what your problems are and create a plan with goals and implementation structure.  Don’t forget about monthly reporting!  We offer that too. 

auction marketing

Graphic Design for
Auction Marketing

Graphic design is a staple of any auction company.  From business cards, brochures and catalogs, we can create unique, attention grabbing pieces ensure to impress your bidders. We can help with logo design, and promotional design as well and many other services!

search engine optimization

Auction (SEO)
Search Engine Optimization

There are many facets of seo, from on page and off page seo to reporting.  As for services we have small to large packages to help every size business.  Contact us for a free website and seo audit to see what you are missing on your site and we will tell you how we can help. 

website design


By setting up your website with Google Analytics, Webmaster Tools, MyBusiness and much more, we are able to track information such as: number of visitors, pages visited, keywords used to find your website, insights into crawling and indexing activity on the site and vital search statistics.

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Social Media

Your time is precious as a auction owner, so you will need to determine what platforms are worth your time since creating a social media marketing campaign requires dedication. We can create, analyze and manage your social media platforms and integrate your current marketing plan into them.

auction bidding

Website & Content
Research & Writing

Content is the first most important of your site. Well created content related to your specific industry is what will fuel your seo rankings as well as prove you a leader in you industry.  Auction blogs are very popular when you are trying to build your content up for customers

auction reporting

Blog Design &

Keeping up a blog and content for the blog takes time and commitment. If you don’t have the time, we can help.  Blogs help with fresh content each month that Google standards recommend for normal crawl schedules. Plus blogs act as a resource and information platform for your bidders

mobile responsive design

Mobile & Tablet
Responsive Design

Even though websites are able to be viewed on mobile devices,that doesn’t mean they are responsive.  You will be able to see many buttons and features that would be there if you were viewing the desktop version. There are substantial benefits to having a mobile responsive website design.

Serving all of Michigan and Beyond

Even though we are located in Ottawa County, Michigan, don’t be fooled by our location.  We have clients from around the globe and throughout the United States.Contact us today to learn more about us!

Ottawa County | Muskegon County | Kent County

  • Coopersville
  • Ferrysburg
  • Grand Haven
  • Holland
  • Hudsonville
  • Zeeland
  • Spring Lake
  • Allendale
  • Jenison
  • Grandville
  • Marne
  • Grand Valley
  • and surrounding cities
    • Casnovia
    • Fruitport
    • Lakewood Club
    • Ravenna
    • Montague
    • Muskegon Heights
    • Muskegon
    • Norton Shores
    • Roosevelt Park
    • Whitehall
    • Twin Lake
    • Wolf Lake
    • Caledonia
    • Kent City
    • Sand Lake
    • Cedar Springs
    • Grand Rapids
    • Grandville
    • Kentwood
    • Lowell
    • Rockford
    • Walker
    • Wyoming
    • Sparta
    • Byron Center
    • Comstock Park
    • Forest Hills