Tools to Use When Looking for New SEO Keywords
Three of Our Favorite SEO Keyword Tools
When it comes to digital marketing, two terms often dominate the conversation: “keyword research” and “keyword optimization.” But in a sea of SEO keyword tools available, it can be daunting to find the perfect one to fit your needs.
If you’re already incorporating keywords into your SEO and marketing strategies, you’re definitely on the right track! However, what happens when your keyword well runs dry, and your existing keywords fail to attract new traffic to your website? This is where the crucial role of keyword research comes into play. It’s an ongoing process that should be an integral part of any successful SEO or marketing strategy. By constantly exploring new terms to describe your business, products, or services, you open doors to increased visibility and organic growth.
To simplify your journey toward effective keyword research and optimization, we’ve compiled a list of our top three SEO keyword tools. Let’s take a closer look at each of these remarkable services:
Moz's Keyword Explorer
Moz is one of the leading experts in SEO and Keyword research – they know their stuff. While this service does require a monthly fee to use, there is a 30-day free trial available. Just type in any keyword to see stats and data about that keyword, including competitor insight and how difficult or easy it might be to rank for that specific word or phrase. Moz also provides keyword suggestions from the largest English language database on the web!
Learn more about Moz’s Keyword Explorer
Google Trends
Google Trends is a great free tool from Google. On their website, you can type in a phrase or keyword and see data about that term. You can view data related to interest over time, data by state and subregion, and even related search queries that users are searching for. You can even compare two keywords and their data side by side! Best of all, the information is presented through colorful, interactive graphs that are easy to understand.
SEMrush
While there is a limited free version, the features and tools in the paid SEMrush also do a great job of helping you find new keywords, trends, and audience levels. In addition to your own keywords, SEMrush lets you monitor your competitors’ keywords to find opportunities to take the lead in ranking for a specific term. Like Google Trends, SEMrush presents the information in a simple, easy-to-read way that makes it easy to find new keywords.
Learn more about SEMrush
Regardless of the tools you use to search for keywords, keyword research is an important part of any marketing strategy. We hope that the SEO keyword tools we’ve listed help you either start your keyword journey or help it become more thorough and complex!