How to Create Powerful SEO Content
Powerful SEO Content Creation Made Easy!
Doug R Thoma: — “Do as much as you can to establish yourself as an entity, in the sense of having a consistent brand across all your owned properties. For local businesses, this is social media, local listings, and domains & websites.”
Let’s start with the basics: What is SEO?
Firstly, SEO stands for Search Engine Optimization, which is the technique to ensure that a site is reachable to a search engine and improves the chances of being easily found.
SEO is a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as a trustworthy expert in your field.
Every business wants more leads; they’re the start of every sales journey… And the only way to make more sales is by acquiring more leads. So, let’s dive into the how!
It is important to build three important key principles:
Relevance: Creating content is like creating stories by the campfire. Storytelling creates a personal connection to a reader – an interaction between a brand and a customer. The main goal is to draw your potential client in by catching their attention. Be Relevant, If they find the information they’re looking for on your site, they’re less likely to return to Google within seconds and explore a different result.
🔑Always keep your audience in mind.
User Satisfaction: Keep the fire going, create in-depth content that helps the prospect find solutions to problems, quickly. Satisfy the reader’s intent. Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. It doesn’t just stop there… Page speed, quality content, are important to have all up to standards to the readers engagement.
🔑Take a step in their shoes.
Authority: Creating high-quality (educational, shareable, and memorable) content relating to your industry is key to building authority and trust among your customers and potential business leads. Ever heard of the saying, “A picture is worth a thousand words.”? Therefore, visuals like in charts, graphs, videos, etc. will help you build a deeper connection with your readers.
🔑Engage! Respond to all queries, comments and customer service issues openly and quickly.
Regardless of if you’re an SEO expert or just getting started, keeping these three important concepts in mind while creating your SEO strategy will help you go far and see the results you desire!