The Importance of Maintaining Consistency Within Your Branding
Reasons Why All Auction Materials Both Printed & Web Should Be Consistent
Branding is a big job for any business. It takes lots of time and brainstorming to come up with a “brand” that not only represents your business well, but also showcases who you are on various levels. A company’s brand is so much more than the colors they choose or the logo that represents their name, it goes much deeper than that. Branding DOES include colors and logos, but it is also the way that your “business” talks to consumers in person, on your website, and in your printed products; it’s the customer service that you offer, the unique mantra or tag line that sets you apart, and the morals and values that your business holds. A brand goes deep into the core or who and what your business is – and every physical aspect that showcases that must reflect that core accordingly and consistently. Maintaining consistency within branding is arguable one of the most important aspects of a business’ marketing strategy.
Consistency Builds Trust
Businesses are constantly trying to reach more people and gain new consumers or clients. This can be a hard thing to accomplish when people do not know or trust your brand which is why consistency is so important. When a person researches your business and recognizes that the wording on your website has the same “tone” as the person who answers the phone as well as the information packet that they have read – a new strand of trust is formed. Of course, trust isn’t always formed quickly and sometimes it might take some time and persistence in order to show prospective clients that your business is trustworthy, but that consistency
Consistency Shows Professionalism
Consistency within your brand, whether it be print, or web shows a professionalism that is unique to your business. I think we have all experienced interaction with a business that is “mismatched”, meaning, they just don’t really seem to have a unified presence about them. Chances are this has made you view the company a little bit differently as a whole, and it’s likely that your view hasn’t changed for the better after seeing the disheveled appearance that the business has. Professionalism goes a long way when it comes to your current and prospective clients and having printed products and your website match up accordingly can help you tremendously when it comes to having a professional business.
Maintaining Consistency Within Branding Allows Your Core Values to Shine
Whether on purpose or not, your businesses core values will shine through in your branding. These values are unique and specific to your company – they could be anything from exceptional customer service to creating a personal experience for every customer while working with you. There’s no limit to the values your company holds either, many businesses have multiple core values that will end up shining through their various branding. Some other examples of company values that we’ve seen within brands are forward thinking, team mentality/togetherness, a commitment to customers, honesty/integrity, the value of fun within the workplace, and more. The options are endless when it comes to your business and the core values you hold. When your brand is consistent, your business and values will really shine through to your customers and clients helping them better know who you are as a whole.
Overall, there are lots of reasons and endless advantages to maintaining consistency within branding – these are just a few of the benefits that we see branding can have for your business. Consistency across your materials is so important to showcase who your business is to the very core. When the time comes to assess your branding, keep this in mind so you can ensure that your customers get the absolute best of your business. Need help with maintaining your brand consistency? Check out our Auction Marketing Services to learn how we can help!