How To Find New SEO Keywords
Keep your targeted keyword phrases up-to-date, relevant & generating traffic
The process of keyword research & finding new SEO keywords that represent your business is a fundamental part of various search marketing strategies. Whether you are primarily running pay-per-click (PPC) or paid search campaigns, or your goal is to improve your organic search optimization results- you will be using keyword research.
Keyword research is the process of identifying and optimizing your site for specific words that people are typing into search engines. Since what people are searching for, and when they are searching directly relates to your product or service- keyword research is a crucial element of a successful search marketing campaign.
Now with all of that being said, I am sure you have been there when you run out of keyword ideas or are in a slump trying to find the perfect keyword that hasn’t been completely saturated yet. Well, we are here to help with some simple tools to get you out of that particular keyword bubble!
Tools To Help Find New SEO Keywords
Semrush- Domain Overview
Using the Domain Overview in SEMrush will provide all the terms your site is currently organically ranking for. It lists the top organic words for that specific URL including your position, volume, CPC, and Traffic %. This tool will give you great insight into what searched keywords are driving traffic to that page.
SEMrush- Keyword Gap Analysis
Another great tool to use to help find new SEO keywords is to use the Keyword Gap Analysis tool in SEMrush. This strategy allows you to input your URL plus one or more of your competitors to find terms you have common ground with or where one or more of your competitors rank and you do not. It gives you awesome insight into what keywords are doing well compared to your competitors and other keyword opportunities.
Google Trends
Google Trends is a very useful tool for industry-specific content. You can search by specific industries and narrow down the results for specific regions as well. It will provide you with a list of topics that people have been searching for over the past 24 hours. While this tactic takes a certain content producer to take these trends and capitalize on the keywords before anyone else has- it is a great way to shake things up and broaden out your interests to discover new relevant topics.
Google Search Console
Google stopped showing meaningful keyword data in Google Analytics a long time ago, but many do not know that the Search Console has a great deal of keyword data. There are many filters you can use to sort by clicks, impressions, click-through rate, and positions to also help with your keyword research. These results will tell you what keywords are bringing traffic to your site, even the ones you have not explicitly targeted.
Google’s Related Searches & Autocomplete
While this tactic is fairly well-known, it is also very underrated. When you enter a search query into the search engine, it will populate recommendations at the bottom of the SERP. These are topics that are directly related to your query and also what other people are searching for. Another suggestion is to type your keyword phrase into Google plus any letter of the alphabet. This will generate more ideas or topics to help pop that bubble! Of course, these keywords can also be fed back into the other keyword tools to help find more keyword possibilities. Do not forget to keep a list handy of all these potential keyword phrases that you have collected throughout your research journey.
Your keyword research should influence your website navigation, URL naming and content for each page. Keywords determine what your company is known for and is essentially the blueprint for your online marketing efforts which drives viewers into customers.
If you find yourself struggling to find new SEO keywords that are relevant & your rankings are suffering from it- give us a call for a quick consultation or contact us to see if we can help your strategy!