Exploring LinkedIn Marketing: It does not have to be boring!
LinkedIn is considered to be the largest business-oriented networking website geared specifically towards professionals. With its 500 million members in over 200 countries it is a great platform to network amongst other professionals far and wide. A well-written profile allows you to create an online professional brand which could lead to opportunities and connections that you may not have been aware of.
With that being said, LinkedIn does have a reputation for being… well, a little boring. Do we think it is? The honest trust is that it can be- certainly when comparing it to Facebook or Twitter. But could that be one of LinkedIn’s greatest assets? We think so! Below are a couple of reasons why we think LinkedIn’s marketing platform offers things that are pretty exciting for networking professionals and B2B interactions.
The Audience is Focused on Work not Play
Most LinkedIn users are focused on their professional life and looking for resources that can help them grow as professionals or help them grow their business. Which makes LinkedIn act like a real-world business networking event. The advantage to this is that if you focus your efforts on LinkedIn and how you can be a resource for your connections, your approach will likely be received.
Racking up Points for Recruitment
Recruiters and Human Resources professionals are actively on LinkedIn. It is a great platform to highlight your expertise and share insightful information on why you are the next great candidate. LinkedIn saw a 6x increase in the number of remote job postings added in the U.S. from March to December 2020, with over 300k remote positions.
Make sure to have your profile up to date with a current profile picture, updated resume, and go as far as asking for endorsements to help your credibility. More and more job seekers are turning to this platform to find the right job for them. Try it out!
Benefits for Content Creators
LinkedIn drives 46% of social traffic to B2B sites and is considered to be one of the most credible sources of content. No surprise when 98% on content marketers use LinkedIn for content marketing, especially for B2B marketing and lead generation. LinkedIn invites its users to create content by posting articles that can help establish your expertise.
Generate Leads on LinkedIn
Another not so boring benefit of LinkedIn and LinkedIn marketing is that it is a great source for discovering leads. Whatever product or service your company offers, you can find key decision makers to connect with, build rapport, and ultimately convert them to a sale. This process takes nurturing and expertise to not come off too strong upfront but if done right, you can capitalize on a new way of growing your business.
At Auctioneer Software, we believe that LinkedIn does not have to be boring but can be a great tool to showcase an individual’s work, a business’s reputation, and even help grow your business. The truth is, LinkedIn does offer a lot of things that are pretty exciting. It is a great opportunity to build a rolodex of contacts (that you won’t lose like a business card!) and understand the interconnections within your network. The benefits do not stop there, you can get involved in forums, join groups, and meet like-minded individuals like yourself. And we have not mentioned this yet- It’s Free! So why not try it out.