What is the perception of your company?
I was thinking last night on the marketing plans that companies use and this question occurred to me.
How do people view us?
There are many ways that your company can be seen through many different pairs of eyes.
The question then was How do I want them pairs of eyes to see MY company?
There is an old adage that says you cannot be all things to all people, that is impossible. Many people apply this to whether the prospective client is large or small. I look at it a little more differently than that, I look at it from an industry perspective. It is impossible to service several industries at the same time, there is no doubt about that.
In the technology field, I believe the industry you are serving is depending on us to stay ahead of the curve when it comes to products, services and trends in the industry. With the responsibility that service companies take on themselves, it is important to be “dialed in” to what is happening in regards to the association, the members that it serves and the matters that it is currently involved.
I would hope the perception of our company, Auctioneer Software, is one that is perceived as a service provider to all members of the auction industry.
For many years we have helped large companies improve their processes with the custom software that we have built for them. The perception that the auction industry have of us could be that we only serve large clients with our custom software service offering. We are going to change that as that is just not true. We started to change this perception by putting our pricing for the software we have built on the home page of our website. Our software is ready to be deployed to anyone in the auction industry.
We will continue to work on changing this perception through social media, newsletters that we send out, sponsorship’s at various industry gatherings, attendance at trade shows and by talking to you on the phone.
This is the industry that we are passionate about so whether your company is large or small, it does not matter. What matters is that we treat members of this industry the way that I would like to be treated if the shoe was on the other foot and I would be the one inquiring about our services. Perception matters!