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Information for your business and your customers User privacy has been a hot topic the past few years. Particularly since the Cambridge Analytica Scandal, users have been thinking a lot more about where their data is going. After all, people enter emails, birthdays, credit card information, and geographical location when shopping online, interacting on social […]

All You Need To Know About Your Auction Platform & Software Picking the best auction software for your company can be more complex than you might think. Today there are many software options available that allow you to host your auctions in whatever way you want. When picking out your auction software, there are a […]

Tasks that will take less than 5 minutes to do! So many articles about developing and maintaining your auction marketing strategy focus on big picture and long-term plans. But sometimes you a) want to do something tangible NOW b) only have a few minutes or c) lack inspiration to start. We all find ourselves in […]

Answering Your Questions About Online Auctions Online auctions are a great way to take your auction company to the next level! It’s normal that you will have some questions about online auctions and how they can best help your company. So, we are diving into some online auction FAQs to help clear things up! 1. […]

Learn More About Auctioneer Software Looking for auction software or other auction services? You’ve come to the right place! Here at Auctioneer Software we offer a wide variety of software, marketing, and hosting services to ensure that all of your live and online auction needs are taken care of. We wanted to break down each […]

Work Smarter, Not Harder with Auction Software You have been diligently growing your auction business, and you are trying to decide if your next step should be investing in auction software. It’s a big decision to make for your company, and it can be easy to question if you really need it. We are here […]

Navigating a Live/Simulcast Auction with Ease Live/Simulcast auctions are a fantastic way to auction off real estate, machinery, and equipment to a large group of bidders. Because of the dual bidding capabilities, bidders from around the world are able to participate in a live/simulcast auction, creating a larger bidding pool and thus a higher final […]

Software isn’t just for selling… When you have good online auction software you get a whole lot more than just a platform to catalog and host your auctions. You also get a ton of helpful information that you can use to learn more about your users and grow your auction company. When correctly applied, you […]

Data Has Never Been Safer with Auctioneer Software In a data and online driven world, it can be concerning when we put so much of our personal information out on the web. Emails, addresses, credit card information, birthdates, and more…how do we know that our data is being respected and kept safe? How do we […]

Build Your Social Media Following One Video At A Time Social media has transformed marketing in the auction industry. It provides powerful tools to connect with people you may never reach otherwise. New features appear constantly, creating fresh opportunities to grow your audience. Facebook Live is one of those tools. Live video has become popular […]

Maximizing Your Auction Efforts Online auctions make it possible to sell a wide range of items to a large audience. All of this can be done from a single location. Whether you are new to online auctions or have years of experience, it is easy to feel stuck with the same bidders. If you want […]

How to Develop Your Social Media Marketing Strategy for the Auction Industry Building Your Brand and Promoting Your Auctions Social media is a major part of everyday life. People use it for entertainment, information, and shopping. Most auction houses already have accounts on major social platforms. The question is whether those platforms are a true […]

How to Stand Out from Your Competitors Has your auction company been struggling to stay ahead of the competition on a third-party provider? With so many online auction companies operating on the same platform, it can be hard to gain recognition and compete with big names. But it doesn’t have to be that way. Have […]

While people have always had the option to bid using their mobile devices, most auction sites haven’t been easy enough to navigate to make mobile bidding a pleasant experience. Afterall, who wants to be continually scrolling to find the item they’re looking for and zooming in and out on little lot picture? Now that there […]

How Utilizing Online Auctions Can Help Your Business If you have been in the auction industry for a while, it’s likely that you are no stranger to online auctions, but if you are not running your auctions online, what is holding you back? Is it the fear of not getting as good results? Or maybe […]

4 things you can do for your auction company when business is slow The COVID-19 pandemic has forced a lot of companies to slow down and work under much different conditions than usual. Without the normal flow of work, many businesses are finding themselves in a lull with a lot of time on their hands. […]

Benefits for Buyers and Sellers Real estate auctions offer up so many advantages to buyers and sellers that they wouldn’t receive in a traditional sale. From avoiding a lengthy negotiation process to the ease of selling, auctions are truly one of the best ways to sell property. However, did you know that a real estate […]

Getting The Most Out Of Your Social Media Account Auction companies often manage large inventories that change frequently. Even auctioneers who specialize in one area still face challenges reaching the right buyers. For companies that do not focus on a single category, the challenge is even greater. Estate auctions, for example, can vary widely from […]

Taking Advantage of Facebook Marketplace Facebook Marketplace launched in 2016 as a way for individuals to buy and sell items within Facebook. By using its built-in Messenger system, Facebook created a simple selling experience while competing with platforms like eBay. Since then, Marketplace has proven highly successful for individuals. However, it is also a valuable […]

Search Engine Optimization in the Auction Industry SEO (Search Engine Optimization) is the process of increasing your website’s visibility in search engines. The higher your website ranks, the more people will find it. This increases the chances they choose your business over competitors. Good SEO for auction websites is just as important as clear lot […]

Your Stats, Google Analytics, Console and More! Have you ever heard the term “Big Data” sounds like something made up right? We know…but it’s real! Big data by definition in the dictionary is, “extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.” […]

And We Don’t Just Mean More Lots You may think you have a fair amount of content on your website. Afterall, you have a lot of lots! Your auctions are doing great even if you haven’t been seeing a lot of new traffic coming in. You’re getting by just fine, right? Wrong. While having a […]

There Are So Many Types of Auctions – Which One Best Fits My Company? Navigating Every Auction Type If you are new to the auction world, it might be difficult to understand the industry vocabulary, the types of auctions, and how they differ. After all, when most people think of ‘auction’, their minds jump to […]

Custom Development Isn’t As Scary As It Sounds! Running an auction business is challenging. You need your auctions to stand out and capture attention. One way to do this is with custom auction software. A well-developed system can enhance the bidder experience and create a strong reputation for your company. But what’s the difference between […]

Increase Your Engagement with Mobile Responsiveness on Your Website Is your online and live auction website mobile responsive? Can bidders easily navigate through the site, effortlessly browse images that fit the dimensions of their screens, and effectively place bids? Can YOU efficiently manage your current auctions from your phone, make last minute updates to lots […]

More than just auction software With Auctioneer Software, you are getting so much more than just tailored auction software. Our team is dedicated to providing you with a platform that specifically meets your needs, and with the addition of our other services you will have everything that’s necessary for a better auction company and auction […]

All The Software & Tools You’ll Ever Need in One Auction Platform! Being a part of the auction industry is challenging. You have daily struggles to make sure that auctions are running smoothly, bidders are being taken care of, and that your future auctions are being set up and prepared for. Not to mention the […]

In today’s day and age of hackers, computer whizs, and scammers it is hard to know when or IF our data is safe. Keeping your data safe is a crucial part of owning a business, but how can you trust anyone with your most valued information, bank information & more? For years, auction software providers […]

Get to know the Auctioneer Software App Are you taking advantage of our mobile auction app? If you haven’t yet, you should be! When we were designing our app, we wanted to make sure that you would have easy access to our software wherever you may be. From working on-site cataloging items or quickly adding […]

How To Spot Fake Bidders at Auctions and Prevent Fake Bidders (aka Shill Bidding) There are many aspects to look at when you are running an auction. Whether online or live you will always have people who think they can outsmart the system…your system. There are two types of bidders – real and fake. Those fake […]

Joint software ventures with auctioneers and consignors make the best software out there! We know software, auction software to be specific. Our experienced team knows what is needed to conduct a successful live auction or online auction on the back-end management side of the software. Auctioneer Software has created four amazing software types – online, […]

Maximizing your auction results means taking full advantage of the information your analytics data provides. Properly analyzing your data can improve user engagement, drive more bids, and help you make better decisions for your next sale. Two of the most common tools for this are Google Analytics and Google Webmaster. Google Analytics Google Analytics is […]

Helpful tips to Increase your Auction return on investment! Looking to increase your auction return on investment? Marketing auctions can be challenging. Increasing ROI per auction can feel even harder. Most auction companies focus on one industry, yet no two auctions are ever the same. Inventory changes often and sometimes weekly. Online auctions are typically […]

Whether it’s shopping, directions, entertainment, communication, or even ordering a ride, we spend so much of our day looking at a small device. We use our mobile phones for everything. While the capabilities of our smart phones are incredible, we are easily annoyed when they don’t work the way we want them to. When you […]

A successful live auction takes time and effort to ensure it is profitable. It might not seem like it, it just looks like a group of people raising paddles as a fast-talking person calls out numbers, but there is much more behind an auction than fast talking auctioneers. If you want your auction to be […]

New to Online Auctions? Here are 5 Helpful Tips! Online auctions are a thing of the past, present, & future – people have been buying and selling items through live auctions for hundreds of years, and for the past decade online auctions are a part of everyday life. If your company is just getting onto […]

The Auctioneer Software you know and love is about to undergo some major changes… Don’t worry, we aren’t going anywhere, and neither is our service, quality, or knowledge…But something big…exciting…& special is going to be happening soon!  For many months we have been working hard…putting in extra hours, holding many meetings & conducting in depth […]

Once you’ve decided to auction off your assets online you want to make sure that you get the highest value possible for your property. That’s the point of an auction after all! Making sure that you have a plan for your online auction marketing will help bring in more buyers when auction day arrives – […]

What is a proxy bid and how can it improve your auctions? We’ve got an answer Have you ever wondered “What is a proxy bid”? The term proxy bidding may be unfamiliar to you if you haven’t participated in a lot of online auctions. Proxy bidding is quite simple but can have a huge impact […]

Online auctions are more popular than ever, selling multiple items to multiple buyers, from the comfort of one location & many times the buyer will not ever even have to leave his or her home! This is a modern convenience for everyone! As a company though, maybe you are seeing that your online auctions aren’t […]

TO DETERMINE IF YOU SHOULD UPDATE YOUR SOFTWARE Now you can combine our Online Auction Software with fully customizable and grow-with-you options! If you have experienced any of the following issues, we would love to talk with you! Does Your Software Meet the Needs of Your Bidders & Sellers? Meeting your clients needs is important […]

How to Write a Business Blog We all know that blogs are important for a website. In fact, blogs should be one of the first priorities of your auction company’s marketing strategy.  They help your site gain more traffic, increase your site’s search engine rankings, help communicate to potential and existing bidders, and more! Bottom line, […]

What is the perception of your company? I was thinking last night on the marketing plans that companies use and this question occurred to me. How do people view us?  There are many ways that your company can be  seen through many different pairs of eyes.  The question then was How do I want them […]

We want to congratulate Ben & Laura (Kaptein) Lubbers on their wedding! Everyone at Auctioneer Software wants to send you off with best wishes on the wonderful journey ahead of you and a lifetime of love and happiness. Laura is the Sales Manager at Auctioneer Software and AuctioneerSoftware.com.   Laura manages and takes care of the […]

Why We…Utilize Onsite Developers and Staff 6 Reasons that We Utilize Onsite Developers When you think of development and technology you think about accessibility and working with anyone around the world with unlimited resources.  Well that part is very true, with the development of IT and systems in the past years, we are able to […]

Switch is in Grand Rapids, Michigan We have very exciting news! We know how important it is to keep your auctions up and running. Because of this, we are upgrading our infrastructure and moving to the most advanced data center (Grand Rapids Pyramid Campus) in the eastern United States. The move to this data center […]

10 Tips for SEO Friendly Auction Blog Posts That Won’t Fail You! Think Before You Write! Simple Steps To An SEO Friendly Auction Blog Post! When clients approach me to talk about blogs and the tasks that are presented about what to write about and how often to write, they are not usually enthusiastic about […]

Tips for Successful Online Auction Photos that Sell A picture is worth a thousand words. This is why pictures are so important for online auctions, and why they can be the downfall, or they can seal the deal. Since online auction photos are so important, here are some tips to make sure your pictures are not […]

Holiday SEO Checklist for Local Listings Tis’ the season! Are you ready? Now that the holiday season is rolling in, it is important to keep that SEO holiday checklist in mind for local listings. Below, we have highlighted the main points to keep your SEO up-to-date, especially during the holiday season. Directory Sites Accurate Company […]

Many Thanks to Your Family’s on this Thanksgiving Day!