3 Reasons Your Auctions Should Move Online | Grand Rapids
3 reasons your auctions should move online

3 Reasons Your Auctions Should Move Online

How Utilizing Online Auctions Can Help Your Business

If you have been in the auction industry for a while, it’s likely that you are no stranger to online auctions, but if you are not running your auctions online, what is holding you back? Is it the fear of not getting as good results? Or maybe it’s the simple avoidance of change. Whatever it is, we are here to help. Utilizing online auctions creates endless opportunity for you to maximize your auction results and reach a much larger audience. Still not convinced? That’s okay read on to learn three major reasons why you should be utilizing online auctions.
Before we begin though, we want to make sure that we make it clear that we believe that YOU as the auctioneer, know your buyers best, every auction sale is unique, and every situation and auctioneer are unique – there will absolutely be situations where a live auction is more appropriate and will yield better results. At the end of the day, no one understands your business and sales like you do.

Reach A Larger Audience

Paid Advertising, Social Media, Referral Traffic & More

One of the biggest reasons to move your auctions online is to reach a larger audience. According to We Are Social it’s estimated that there are about 4.39 billion internet users as of 2019. Let that sink in, 4.39 BILLION. That is a lot of people! By utilizing online auctions, your auction visibility can increase exponentially. Posting your auctions online gives you the opportunity to share direct auction links to social media, start paid advertising campaigns for your sales, and to gain referral traffic from people who share or like your sales. All of these are great tools and resources to reach a huge audience of potential buyers!

Increase Future Sales Through Marketing

Use Online Auction Information To Fuel Your Marketing Efforts

This is a HUGE advantage to holding some or all of your auctions online! By using an online platform to host your auctions, you have the ability to gain insight and create a connection with the people that are buying or bidding in your auctions. When bidding online there is a registration process that every user must go through, which allows you to create a snapshot of their information for your future marketing efforts! This can come to fruition in many different ways, it could look like your business sending out marketing emails to all previous bidders with a short update of all the upcoming auctions you are hosting. It also could be simply gaining a better understanding of your demographics so that you can adjust your paid campaigns. Whatever it looks like for you, those insights that you can gain from bidder registration, as well as buyer reports and other metrics will do nothing but help you as you fine tune your marketing efforts.

Sell A Larger Variety Of Items

Increase Sales & Increase Revenue

By using online auctions, the door is wide open to start expanding what you sell. Maybe for years you have stuck to what you know in your business, which is not a bad thing, but there is always potential for growth through expanding your boundaries. With online auctions the options are endless for what you can sell, how much you can sell, and WHEN you can sell. For example, if you are a vehicle auction company that has only hosted live auctions in the past, you might be able to benefit by selling various car parts in addition to the vehicles that are being sold. It’s likely that your potential buyers for both items (cars & car parts) are going to overlap to some extent, so an online auction is a great way to sell both in one place while maximizing your auction results.

Online auctions are a great tool for auctioneers everywhere to grow their business and expand their audience, but we understand that every situation, business, and auction are unique. Simulcast auctions are a great way to combine the best of both live auctions and online bidding. There are tons of great options out there for you and your business to expand and grow with the rapidly changing industry and world.

Auctioneer Software offers four different types of auction software for your business. We understand that your business is unique which is why our software can be tailored to fit your specific needs. No matter where you are now or where you want to go with your auctions, we can help. reach out to us today. 

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