6 Reasons that We Utilize Onsite Developers When you think of development and technology you think about accessibility and working with anyone around the world with unlimited resources.  Well that part is very true, with the development of IT and systems in the past years, we are able to work with people from around theRead More

Monthly Employee: Kris Thompson | Web Developer   Kris Thompson is a web developer/software developer with Spectrum and Auctioneer Software since March 2016.  He is a huge asset to our team and we look forward to what he will bring to the future. Kris graduated from Jenison High School, then went on to attend MichiganRead More

It has been a tremendous year for Auctioneer Software as we have look back over 2017. Some of the highlights of this past year was rolling out large enterprise auction systems to those in the auction industry.  We have been given many opportunities to gain the trust of many reputable auctioneers throughout the country and beyond. Read More

SWITCH is in Grand Rapids Michigan We have very exciting news! We are upgrading our infrastructure and moving to the most advanced data center in the eastern US.  This move to this data center and the investment of over $200,000 into brand new infrastructure will help us provide simple to complex services to the auctionRead More

2018 Newsletters Recap We hope that everyone has had an enjoyable holiday and new year’s so far.  All of us at Spectrum Net Designs and AuctioneerSoftware.com had a great holiday and we hope that you are staying warm during this cold month. This is an update of our current newsletters out there in case you’veRead More

Monthly Employee: Alex Burgoon | Web Developer   Alex Burgoon is a web developer. Alex graduated from Michigan State University in 2012 with a Bachelors in Science in Applied Engineering Sciences. An engineer from day one, Alex is always looking to improve and solve problems. He discovered a passion for computers in his first jobRead More

Think Before You Write! Simple Steps To An SEO Friendly Auction Blog Post! When clients approach me to talk about blogs and the tasks that are presented about what to write about and how often to write, they are not usually enthusiastic about writing a monthly article or resource. Why? Because it takes time andRead More

Just like auctions that are not online, the success of the auction depends on marketing the brand so you can beat the competition and promote your auctions. The best way for an online auction to achieve this is to use Search Engine Optimization, SEO.   SEO is a powerful tool to increase website traffic, rankings,Read More

The partnership highlights NAA’s pledge to help St. Jude end childhood cancer. OVERLAND PARK, Kan. (Oct. 26, 2017) – As a mark of its continued pledge to support the fight against childhood cancer, the National Auctioneers Association has announced its newest fundraising pledge for its philanthropic partner, St. Jude Children’s Research Hospital®. According to the partnership,Read More

Monthly Employee Spotlight | Jacob Cole | Web Developer Jacob Cole is a web developer at Spectrum Net Designs and Auctioneer Software. Jacob graduated from Ferris State University in 2016 with a Bachelors in Computer Science and joined Spectrum Net Designs in 2017. Jacob is a web/software developer focusing on PHP applications.   What isRead More

It’s A New Year and Time for Better Optimization.What Is Your SEO Doing? “How can I get my company’s website listed higher int he search engines?” This is a common question that we are faced with daily.  With the increasing demand for better rankings on the search engines such as Google and Bing, we haveRead More

Holiday Checklist for Local Listings Tis’ the season! Are you ready? Now that the holiday season is rolling in, it is important to keep that SEO holiday checklist in mind for local listings. Below, we have highlighted the main points to keep your SEO up-to-date, especially during the holiday season.     Directory Sites AccurateRead More

Social Media Inspiration for You and/or Your Company! Sometimes it can be difficult in a business to keep social media updated. There can be no ideas, topics, or interests that seem to come to mind. Here are 20 topics for social media inspiration, whether it be on Twitter, Facebook, Instagram, LinkedIn, Pinterest, or more.  Read More

Yes You Can Use Social Media! The benefit of having an online auction is the fact that geography doesn’t matter anymore. You can be from anywhere in the world and still participate. Using social media can help expand your audience and show your audience what products will be in the auction. Facebook You can useRead More

Humans and nature both play a role in the land market’s sometimes volatile nature, which can make it harder for auction professionals to gauge. By NAA Staff In real estate, one of the tallest hurdles for auction professionals is to have a handle on how strong the land market is at any given time. Economic,Read More

You have asked, and we have listened! Introducing Our Exclusive Mobile Bidding App! We want to make sure your bidders can participate in your auctions where ever they are, and whenever they want.

SSL Site Security  | What You Don’t Know Might Hurt Your Customers! If you’re not always on SSL, you are vulnerable to threats such as sidejacking, compromise of sensitive data, and malware attacks. These are things you will definitely want to avoid not only for youself, but your customers as well. If you are notRead More

We want to congratulate Kelly & Justin Smidstra on their wedding last Thursday! Everyone at Auctioneer Software wants to send Kelly & Justin off with best wishes on the wonderful journey ahead of you and a lifetime of love and happiness.                            Read More

Best SEO Practices for Your Auction Posted by Austin Kizer on Jun 15, 2017 | Revision October 3, 2017 Search Engine Optimization. It’s the multi-faceted, often murky set of standards by which all websites are judged and ranked by search engines. A good SEO strategy will ensure that your desired audience (ready-to-go bidders, in this case) findsRead More

Influencing SEO with URL can sound like a stretch, but they impact each other greatly! Having a poor URL structure can greatly impact your SEO. It can ruin rankings, keep your pages or website out of the indexes of search engines, and take away ranking authority from some pages or even the whole website. ThereRead More

Welcome, Claudia Engelsma! We want to welcome Claudia Engelsma to the staff of Spectrum Net Designs and AuctioneerSoftware.com! Claudia is our Sales and Marketing Assistant. She assists with keeping projects on task and helps with marketing of our company and our clients! Claudia graduated high school in the spring of 2017 and she plans toRead More

The Midwest Auctioneer Round-up was a great time! We always look forward to this event every year. This year, our very own Laura Kaptein won the Longest Drive in the Golf Outing! Way to go Laura! We give a big thank you to the donors who make this event happen.   To view more photosRead More

We Are Your All In One Service Provider in All Things Digital Full-service, graphic identity and marketing collateral shop! Auctioneer Software is your one-stop website development and creative firm that can start with your website design and development, then move on to provide all your printed graphics from business cards, large yard signs, letterhead, brochures,Read More

September Monthly Employee: Brandon Kaptein | Project Manager   Brandon graduated from Covenant Christian High School in 2014, and has always been interested in working for Spectrum full-time. He started part -time in 2012 and as of December 2014, he began working full-time as a Project Manager. He is a member of the Michigan WestRead More

Having a partner company to work with alongside your business that will provide you the service and true partnership you are looking to acquire!

    As we come up on the last holiday of the summer season, we look ahead to the challenges that our client and prospective clients present to us.  As Labor Day is a day to celebrate the achievements of hard working Americans, we at Auctioneer Software and Spectrum Net Designs are reminded of ourRead More

Reputation Management: Do I have to respond to negative reviews? Negative reviews!  What do I do? Maybe it’s best if I just ignore it. After all, “Sticks and stones may break my bones but words will never hurt me.” So…I’ll just pretend I never saw this negative review and move on. After all, how muchRead More

We had an opportunity to visit the Shipshewana auction yesterday, here are a few pictures from the trip. We like to get to know our customers and what they do.  We believe that when you are hands on familiar with the industry you are building software for, you can understand the needs the end userRead More

2017 Conference & Show | Columbus Ohio Real Estate auctions are becoming an increasing part of the real estate markets. We hear every day the many creative ways auctioneers use the auction method of carrying out the sale of each of these unique properties. With the ever-changing industry, it is important that the tools toRead More

Here’s an update for all the collectors of vintage Apple Computer-wares out there. If you’ll recall, it was a few weeks back when Sotheby’s announced it would auction off an Apple 1 motherboard, cassette interface and its BASIC programming manual, originally set to fetch upwards of $180,000. Just this week, the hand-built piece of computing history from 1976 wasRead More

Embrace Your Website and Everything It Brings To Your Image So you are in the midst of your re-design for your company’s website and you need direction on how to get the most productivity and effective processes to ensure a successful project.  Continuing on from Tuesday, we are moving into the interview, pre-design and developmentRead More

Website Redesign Process Checklist And it’s here again, the time to take on the project of your company’s website re-design, and you are so nominated for the task of overseeing the process.  The process of a website re-design is an important task.  This will be the part of the company some or most clients, vendors,Read More

We Are Driven By Your Motivation! When you are looking for a company to work with you on your auction software – you want more than dedicated software developers! You need a team of professionals working together for the bigger picture.  One thing I’ve learn with 10 years in the business, you always need more! WhetherRead More

Happy 4th of July. Thank you to service men and woman in the military both past and present for fighting for our freedoms. We hope everyone has a fun and safe holiday! #Support#Freedom #Celebrate

Add. Leave. Repeat. The majority of people in today’s economy has window shopped online one time or another.  Whether for price comparison or something specific they can’t find locally. But, have you ever placed items in your cart and then left, and did that over and over again – and never go back to purchaseRead More

Success with our #NAAPro #AuctionsWork with the (NAA) National Auctioneers Association AuctioneerSoftware.com was contacted by a Colorado NAA member 10 days ago because of a limit on pricing he was having with his current Multi-Parcel Auction Software.  He needed to have something that would go above $10,000,000 (10 Million) or have no limits at all. Read More

We’ll see you at the Midwest Auctioneer Roundup 2017! Midwest Auctioneers Roundup! The hottest Auctioneer Event in the Midwest! Register ONLINE at www.midwestauctioneersroundup.com or visit their Facebook Page Schedule Monday, June 12, 2017 8:00 AM     Golf Outing 9:00 AM CST    Clay Shoot 3:00 PM    Education Starts!       TJ Freije   “The Advanced Auction Chant” 5:30Read More

National Auctioneers Week events announced #Auctionswork / #NAAPro The campaign’s soft rollout is over. It’s officially time for you, as an #NAAPro, to stand with your peers and declare #AuctionsWork. By NAA Staff As if it were the first scattered drops hinting at life-giving rain, the #AuctionsWork hashtag began broadly appearing in random social media feedsRead More

REACHING NEW HEIGHTS July 11-15 2017 | Columbus, Ohio | Nancy Hull Ridgon, Contributor 68th International Auctioneers Conference & Show 5 Ways to Make Your Conference and Show Dream a Reality Columbus in 2017 is within your reach, and doing so could change your whole career. Are you thinking about attending the 2017 NAA InternationalRead More

Come visit us at the MAA Annual Conference! Michigan Auctioneers Association Annual Conference January 19 – 21, 2017 at Grand Traverse Resort & Spa   Conference Information: Annual Conference Registration Form Schedule Speakers Hotel & Travel Info MAA Benefit Auction Michigan Auctioneer Championship Michigan Ringman Championship Marketing Competition Rules and info Annual Meeting & Elections ExhibitorsRead More

November 25, 2016 | By Rachel Watson Michigan West Coast Chamber Small Business Person A chamber of commerce in the region has selected the owner of a trucking and warehousing company as its Small Business Person of the Year. The Michigan West Coast Chamber of Commerce presented the award to Jon Lanning, owner of Zeeland-based Inontime,Read More

Google’s mobile first indexing of your websites mobile version Evolution of indexing mobile websites will take priority over desktop versions. You have probably been hearing about a new feature that Google has been buzzing around the internet called Mobile First Indexing. Today it was announced and it is officially going to be migrated slowly intoRead More

Happy Thanksgiving! From all of us at AuctioneerSoftware.com we hope you have a wonderful holiday!  Wishing you every happiness this Holiday Season and throughout the coming year!                      It has been 17 years since we opened the doors of Spectrum Net Designs, Inc. Over these years,Read More

Here is our November newsletters for the month. We update this page regularly with the news editions, so check back often. If you are not subscribed please email laura@spectrumnetdesigns.com or shannan@spectrumnetdesigns.com to get signed up today. Click on the image below to open the document.