How to Improve Google Rankings
Tips for improving Google Search Rankings
A strong online presence helps current and potential customers find your website and auctions.
If your website is not properly optimized, it may not appear in Google search results.
One common issue is crawlability. If Google cannot crawl your site, it cannot index your pages.
Without indexing, your website will not rank.
Understanding how Google crawls and indexes websites is key to improving rankings.
Below is a breakdown of how the process works and what you can do to help your site perform better.
How Google Crawls and Indexes Websites
Google starts with a list of URLs from previous crawls and sitemaps submitted by website owners.
Crawlers follow links from page to page until no new pages can be found.
Once pages are crawled, they are indexed.
After indexing, Google’s systems determine how pages rank and appear in search results.
There are several ways to help Google crawl and index your site more effectively.
Google Search Console
Google Search Console is one of the best tools for managing your web presence.
It allows you to view performance data and search analytics.
You can identify mobile usability issues and indexing errors.
Google Search Console shows which pages are indexed and which are excluded.
You can submit sitemaps and request page recrawls.
It also allows you to control how Google crawls and processes your website.
Learn more about Google Search Console
Google My Business
A Google Business Profile helps establish credibility and authority.
If you do not have one, it is easy to set up.
Make sure your listing is accurate and up to date.
Add photos and respond promptly to reviews.
These actions help build trust and can improve search visibility.
Learn more about Google My Business
Links
Links play a major role in how Google crawls your website.
Crawlers move from page to page through internal links.
Broken or dead links can disrupt this process.
Internal links help Google understand site structure.
External links help build authority and trust.
Both are important for improving rankings.
Page Title & Keywords
Clear page titles help search engines understand your content.
Make sure page titles reflect the topic of the page.
Use H1 headers for main page titles when possible.
Relevant keywords should appear naturally throughout your content.
Your keywords should match your business focus.
For example, antique auction sites should target antique-related keywords.
SEO tools like Yoast can help optimize content and metadata.
Yoast SEO is a great WordPress plugin that can be installed on the backend of your website to help you optimize for keywords on each page.
Submit a Sitemap
A sitemap helps Google understand your website structure.
It lists important pages, images, and other content.
Sitemaps can include update frequency and last modified dates.
Submitting a sitemap is especially helpful for larger or frequently changing websites.
Auction websites benefit from updated sitemaps due to constant content changes.
Even well-linked sites can benefit from submitting one.
Learn more about sitemaps
If your pages are not appearing in search results, crawlability may be the issue.
Improving indexing helps improve rankings.
Implementing these best practices can make a measurable difference.
Need help or want even more ideas on how to improve Google rankings? Give us a call or contact us today to get started!